Workstand Blog

March 2020 News & Notes

By Barbara Wiesner

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing including available COVID-19 retailer resources. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. 

Client Services Updates 

COVID-19 retailer resources

If your business closes or restricts commerce during this crisis - we are here to help. As commercial restrictions evolve, so will we.

We can’t help you with the hard choices you have to make about your operations, but we can align your website with the current state of your business, help you communicate with your customers, and whenever possible help you sell online.

Our sincere hope is that your business will not be impacted. But if you are, we want your ecommerce website to keep revenue coming in - or at a minimum provide your customers with accurate information.

We have created a single place for you to find common resources to maintain your website and communicate with your customers.

In the help center you will find:

  • Email templates to notify customers
  • Website graphics for your homepage
  • Answers to probable site maintenance questions
  • Links to external business resources
We will continue to add communications resources, tactical marketing recommendations, and relevant website how-to information.

COVID-19 SmartEtailing Help Center

Curbside pickup and online orders

If you haven't already turned on your shopping cart, now is the time to help your customers continue to shop with you. Check out the steps in our ecommerce playbook and contact us if you have questions or want help getting it set up.

Benefits of participating in Buy Local Now

Buy Local Now is a free service provided by SmartEtailing that helps consumers find cycling products at your bike shop. You can find the Buy Local Now button on consumers websites for brands like Kryptonite and Park Tool, and you can test the service yourself at buylocalnow.com. Read our recent blog post for the 5 reasons that your bike shop should participate in the Buy Local Now network.

Marketing Updates

Spring digital marketing

Start the spring season strong by effectively merchandising the products you need to sell on your website. We offer several digital marketing products that can be installed on your website, added to your social media, or even advertised using Google ads. Get started by scheduling a meeting to discuss your options.

Let us build you a better performing website

Drive more conversions with a custom website that tells your brand story and effectively merchandises your key products and services. Let us create an exceptional user experience that leverages the SmartEtailing catalog while helping you stand out in your market. Complete this form to learn more.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our support team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • 49°N
          • Adams
          • All-City
          • Arkel
          • Assos
          • Bianchi
          • Bontrager
          • Brooks
          • Burley
          • CST
          • Campagnolo
          • Castelli
          • Chris King
          • Continental
          • Crank Brothers
          • DT Swiss
          • Darn Tough
          • Fist Handwear
          • Five Ten
          • Fox Racing
          • Free Agent
          • Gazelle Bikes
          • Jamis
          • KHS
          • Kali Protectives
          • Masi
          • Momentum
          • OTTOLOCK
          • Park Tool
  • Pearl Izumi
  • Planet Bike
  • Polar Bottle
  • Problem Solvers
  • Profile Design
  • Raleigh Electric
  • RockShox
  • SQlab
  • Salsa
  • Santa Cruz
  • Saris
  • Schwalbe
  • Selle Royal
  • Serfas
  • Shimano
  • Specialized
  • Specialized Turbo
  • Sun Bicycles
  • Surly
  • Tern
  • Thule
  • Topeak
  • Trek
  • WTB
  • Wheels Manufacturing Inc.
  • Whisky Parts Co.
  • XLAB
  • Yeti Cycles

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 

Topics: Client Updates

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