SmartEtailing Blog

March 2020 Marketing Content

By Stacey Moses

SE_BLOG_MarchLibraryUpdate20_670x445Welcome in warm weather with new spring homepage content. Get the message out early that you have hot new apparel in stock, and encourage new bike purchases by promoting your bike trade-in program. Remind riders to stock up on essentials like lights and safety gear as the days grow longer and fair weather cyclists begin to emerge from their winter hibernation.

Don't see marketing materials for the events or product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

SE_BLOG_MarchLibraryUpdate20-daylight-savingDaylight Savings

Brighter mornings and longer days mean more opportunities to ride. Suggest riding essentials such as lights, helmets, and reflective jerseys for safe spring cycling.

Can be found in the Page Library under Sales and Promotions Daylight Saving

SE_BLOG_MarchLibraryUpdate20-spring-apparelSpring Apparel

Sell your warm weather clothing as soon as it hits your store for the best margins - get proactive and move apparel as it arrives! This page features jerseys, bibs, short, and cycling gloves.

Can be found in the Page Library under Products > Apparel  >  Spring Apparel

SE_BLOG_MarchLibraryUpdate20-trade-inSpring Bike Trade-In

Want to encourage new bike sales? Give your customers an easy, no-hassle way to turn their old bike into a store credit. Add your program details to this page and suggest top bike categories.

Can be found in the Page Library under Sales and Promotions > Spring Bike Trade-In 

Screenshot 2020-02-17 10.36.33

Durable Content

Every month, we also create or refresh general landing pages for our library. These pages help you share important in-store service and relevant product information with your customers. Designed with rich content and catalog links, these pages are optimized for online searches in your market.

New durable pages for March:

Mountain Bike Guide
Can be found in the Page Library under Products > Buyers Guides 

Refreshed Homepages

Can be found in the Page Library under Homepages

Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing


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