SmartEtailing Blog

July 2020 News & Notes

By Barbara Wiesner

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

Limiting fraud on your website

Online sales went through the roof for most bike shop retailers over the last few months. Along with more online orders, comes more potential for fraud. Be sure to check our 'Fraud Alerts' at the top of your open order screen for trends we are seeing. For all orders you receive, do your due-diligence. Here are our Tips for Limiting Fraud
For our retailers using SmartEtailing Payments we are seeing a fraud rate of less than .5% of all incoming orders. That, in combination with reviewing incoming orders for potential fraud can help provide you the best protection (and best profit margin). 

Contactless commerce

Don't forget to verify that your SmartEtailing website is configured to process orders for local home delivery and curbside pickup. Shoppers are able to select these options at checkout and you’ll get order notifications straight to your inbox. You can increase your sales by offering these ecommerce solutions.

Your shopping cart is key

Sales on the SmartEtailing platform continues to grow for each bike shop that has their shopping cart turned on. In June, the average SmartEtailing client's online sales were up YOY by over 1,000%. Of these orders, 66.3% were for in-store pickup. Participate in this growth by turning on your shopping cart!

Quick Take and How To videos

Check out our YouTube channel for new videos about how to work on your SmartEtailing website and explanations of our website features. Stay tuned for more and feel free to reach out if you have a topic that you'd like us to cover!

Here are some highlights:

Quick Take: How to customize your bike shop website

How To: Template Publisher

Quick Take: Supplier Sync and Fulfillment

Development Updates

Inigo website template

We recently rolled out a new website template named Inigo. Our objective was to create a clean and modern experience without sacrificing usability when we designed Inigo, the seventh responsive template available for all SmartEtailing retailers. Check it out by going to the Template Publisher within your SmartEtailing website. To learn more about the template please read our recent blog post or to learn how to update your template visit this Help Center article

PayPal Financing now available

Giving online customers access to credit not only gives them more purchasing power, but also drives sales and increases purchase value. PayPal Financing is now available for United States SmartEtailing websites.

When fully enabled, your website will show consumers that you offer online financing through PayPal. According to PayPal, promoting financing during the shopping process can increase your PayPal transaction size by 214%. Learn more about this enhancement in our recent blog post

Marketing Updates

Bike essentials for your ride email package

Bikes have been flying off the racks, but did your customers get all of the gear that they need? Follow up with a series of helpful emails and suggest recommended add-ons. Get started with our premium email package for $660.


  • 5 premium marketing emails
  • Each email includes a main graphic, support copy, 4 support graphics, and links
  • Email setup is included

Learn more or contact to get started.

Drive traffic with a direct mail campaign

On average, 64% of people who receive a direct mailer visit the associated website, and 47% visit the store. Drive meaningful traffic by sending a direct mail piece. Choose from one of our prepared designs or create a custom mailer at no extra charge. Volume discounts apply and companion email programs are available. Get started for as little as $1,000 by contacting to learn more.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • 100%
          • 6D Helmets
          • ABUS
          • All-City
          • Animal
          • Apidura
          • BSD
          • Blackburn
          • Bontrager
          • Briko
          • Burley
          • CULT
          • CatEye
          • Challenge Tires
          • Charge Bikes
          • Ciari
          • Cinema BMX
          • Dakine
          • Deity Components
          • Devinci
          • Eastern Bikes
          • Eclat
          • Elite
          • Ergon
          • Fabric
          • Fuse
          • Gaerne
          • Garmin
          • Giant
          • Giro
          • Honey Stinger
          • Juliana
          • Kenda
          • Kink
          • Knog
          • Lezyne
          • Limar
          • MSW
          • Marin
          • Maxxis
          • Mission BMX
          • Mosaic Cycles
          • Nirve
          • NiteRider
          • Norco
          • Oakley
  • Odyssey
  • Ortlieb
  • Planet Bike
  • Po Campo
  • Pro-tec
  • Prologo
  • Promax
  • QuietKat
  • Race Face
  • Robert Axle Project
  • RockShox
  • Rokform
  • SDG
  • SE Bikes
  • SRAM
  • Salsa
  • Salt Plus
  • Santa Cruz
  • Selle Italia
  • Serfas
  • Showers Pass
  • Specialized
  • Specialized S-Works
  • Specialized Turbo
  • Store-Branded
  • Sunlite
  • Surly
  • Tern
  • TerraTrike
  • Terry
  • The Shadow Conspiracy
  • Thule
  • Tioga
  • Topeak
  • Trek
  • TruVativ
  • Tubolito
  • Vee Tire Co.
  • Velo
  • Vittoria
  • WeThePeople
  • Wheels Manufacturing Inc.
  • Whisky Parts Co.
  • Yokozuna
  • Zipp
  • iSSi

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.


Topics: Client Updates


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