SmartEtailing Blog

July 2020 Marketing Content

By Stacey Moses

SE_EMAIL_JulyUpdate20_670x445Outdoor activities are in full swing, and communities are filled with riders who are new to cycling or rediscovering their love of the sport after a long lapse. Guide your customers to the bikes and equipment that they want for a successful summer of cycling with informative, shoppable landing pages.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

SE_EMAIL_JulyUpdate20_screenshot-adventureSummer Adventures

Featuring key bike categories and essential bike add-ons, this fun landing page encourages riders to choose a new bike and plan local summer activities. You can refine the catalogs based on availability.

Can be found in the Page Library under Sales and Promotions 2020 Summer Adventures

SE_EMAIL_JulyUpdate20_screenshot-essentialsSummer Essentials

Running low on bikes? Want to encourage new bike buyers to return to your shop? Use this seasonally appropriate content to promote warm weather apparel and important gear for new riders.

Can be found in the Page Library under Sales and Promotions > Summer Cycling Essentials

SE_EMAIL_JulyUpdate20_screenshot-july-4th-14th of July

Promote the joys of fresh air this Independence Day. This landing page features family-friendly bike options as well as cycling gear perfect for planning a picnic or day trip.

Can be found in the Page Library under Holidays > 2020 4th of July


COVID-19 Content

Our team has pulled together a wealth of how-to and communications articles to help you manage your marketing during this crisis. We will continue to invest in this content to help you adapt to a rapidly changing retail environment.

Please visit our COVID-19 Help Center for more information.


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing


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