SmartEtailing Blog

Shopping Just Got Easier

By Ryan Atkinson

SE_BlogPost_NewPaymentMethods20_670x470-blueThis spring has seen unprecedented online sales growth. Social distancing will hopefully have less impact on society moving forward - but it is unlikely that ecommerce shopping will retreat to pre-COVID levels.

At SmartEtailing, we are continuing to invest aggressively in improving website performance to maximize your sales growth opportunity. Recently, we’ve introduced more ways for consumers to buy from you.

Our goal is to increase your online conversion rate and average order value - ultimately growing your website sales.

Online financing

In uncertain times, and with dwindling supplies of entry level bikes, offering flexible payment options is important for your business.

That’s why we’ve recently released a comprehensive integration with PayPal Financing for United States SmartEtailing websites. (financing for Canada in progress)

When fully enabled, your website will show consumers that you offer online financing through PayPal. According to PayPal, promoting financing during the shopping process can increase your PayPal transaction size by 214%.

With PayPal Financing, your customers can buy now and pay over time – while you get paid upfront, with no consumer credit risk. 

Giving online customers access to credit not only gives them more purchasing power, but also drives sales and increases purchase value. A recent Forrester study found that offering a credit payment option can result in a 15% increase in average order value.

Security is the primary concern for most customers shopping online. Letting shoppers check out using a familiar payment method can give them added confidence when buying from your site.

Among PayPal buyers, 63% say they use PayPal because they don’t want to share financial information with a merchant and 80% feel more secure using PayPal.

Digital wallet

If you have SE Payments enabled on your website then you automatically can accept Apple Pay and Google Pay with no change to your processing costs.

Digital wallets streamline the customer’s buying process. In particular, they improve the mobile checkout experience. A big problem for consumers is having to type billing information on a small screen. 

By accepting digital wallet options, retailers enable shoppers to purchase more quickly and easily. With Apple Pay and Google Pay retailers can take advantage of impulse purchases and the psychological advantage of not using a credit card.

In addition to ease of use, Apple Pay and Google Pay are increasingly popular with consumers who value additional security when shopping online. 

Setup is easy

Configuring these new payment options is easy. Just login to your SmartEtailing website, go to the Payment Methods screen and toggle these features on. 

Visit our Help Center to learn the activation steps for PayPal Financing, Apple Pay, and Google Pay.


Topics: Client Updates