SmartEtailing Blog

February 2020 News & Notes

By Barbara Wiesner

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. 

Client Services Updates 

Click + Collect will grow your business

Here at SmartEtailing we have been steadily following the buy online, pickup in-store shopping trend and have adapted our platform to better function for click + collect shopping. We are excited to share a few numbers that illustrate the success of SmartEtailing retailers that are using the buy online, pickup in-store functionality of their website. Click + collect orders in 2019 accounted for over 40,000 orders and $16.6 million in sales across the SmartEtailing platform. What are you waiting for? Is your website set up to accept click + collect orders? Contact us to verify your settings.  

Don’t spend your summer getting ready for winter

You’re already placing your snow sports pre-season orders. We’re already planning our 2020 snow sports online catalog. Let’s work together to make sure you can show all the products you’ll have in your store.

Last season, we went deep with our hard goods catalog items from top brands. This season, we will broaden our brand and category mix based on your invested inventory. Let us know the product you have committed to for next season to help us build the best catalog possible. Learn more by completing this form and check out some of the content that you'll have access to!

Do you know about our Local website package?

If you're not on one of most popular packages you may be working harder than you need to. Show all your in store inventory for as low as $249 per month. Complete this form to learn more or contact Support for more information.

Marketing Updates

Turn browsers into buyers with a few ecommerce tips

Creating a positive user experience on your website has many benefits, both to you and your potential customers. You’ll see improved conversion rates and decreased bounce rates with a well-designed website. Your customers will easily find the cycling goods that they want, and they’ll return to your site or your store if they have a satisfying shopping experience. Are you doing all the right things on your website? Read our latest blog post to learn how to turn browsers into buyers.

Maintenance package now available

A well-maintained website leads to more traffic and more traffic leads to more sales. SmartEtailing retailers on our Maintenance package saw 78% sales growth YOY. It literally pays to maintain your website. Invest $125/mo and watch your sales grow. Learn more here or contact us to get started.

Customize your website to reflect your brand

Like your physical location buildout, giving attention to your website layout, merchandising, and branding can dramatically improve your customer experience, starting with a positive first impression and moving through an easy, enjoyable path to purchase. Build an exceptional user experience that effectively leverages your product catalog while helping you stand out in your market. Learn more today!

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our support team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • All-City
          • Assos
          • Batch Bikes
          • Bell
          • Bianchi
          • Bontrager
          • Diamondback
          • Eastern Bikes
          • Felt Bicycles
          • Fitbikeco
          • Fox Racing
          • Fox Racing Shox
          • Free Agent
          • Gazelle Bikes
          • Giant
          • iSSi
          • Jamis
          • KHS
          • Liv
          • MICHELIN
          • Masi
          • Norco
          • Opus
          • Ortlieb
          • Park Tool
          • Pinarello
  • Planet Bike
  • Radio
  • Raleigh
  • RockShox
  • RockyMounts
  • Rolf Prima
  • Salsa
  • Santa Cruz
  • Schwalbe
  • Seven Cycles
  • Shimano
  • Specialized
  • Specialized S-Works
  • Stolen
  • Sugoi
  • Surly
  • Swiftwick
  • Tern
  • Trek
  • WTB
  • WeThePeople
  • Wheels Manufacturing Inc.
  • Whisky Parts Co.
  • XLAB
  • Yamaha

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 

Topics: Client Updates

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