SmartEtailing Blog

February 2020 Marketing Content

By Stacey Moses

SE_EMAIL_FebLibraryUpdate20_670x445The shortest month of the year offers a few key opportunities to engage with your customers. Focus on fitness this Valentine's Day with a refreshing highlight and landing page. Promote bikes built for winter, and move out your heavier apparel while cyclists are still in the market for outerwear and other cold weather gear.

Don't see marketing materials for the events or product categories that you want to promote? Want something a little less snowy to fit your climate? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE_EMAIL_FebLibraryUpdate20-vday-giftsValentine's Day

Who wouldn’t love receiving the gift of cycling? Give your customers some great Valentine’s Day gift ideas with this content that features bikes, apparel, and accessories.


Can be found in the Page Library under Holidays Valentine's Day Gift Ideas


SE_EMAIL_FebLibraryUpdate20-explore-winter-bikesExplore Winter Bikes

For cyclists who are visiting your website in February, merchandise relevant bike categories as well as the gear they need for a successful ride. This page features fat bikes, gravel bikes, and winter apparel.


Can be found in the Page Library under Products > Bicycles  >  Explore Winter Bikes


SE_EMAIL_FebLibraryUpdate20-winter-apparel-dealsWinter Cycling Apparel Deals

When the snow starts to melt, so will your margins on winter clothing. Start to promote winter apparel specials now to avoid deeper discounts at the end of the season.


Can be found in the Page Library under Product > Apparel > Winter Cycling Apparel Deals


Screenshot 2020-01-15 08.21.07

Durable Content

Every month, we also create new general landing pages for our library. These pages help you share important in-store service and relevant product information with your customers. Designed with rich content and catalog links, these pages are optimized for online searches in your market.

New durable pages for February:

Can be found in the Page Library under Products > Bicycles > Road Bike Guide


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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