SmartEtailing Blog

August 2020 News & Notes

By Barbara Wiesner

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

ADA Compliance

As you work on your website, ADA is always something you need to be aware of. Simple things can make a big difference to your site visitors, and things like alternative text are also helpful for search engine optimization. Read this blog post for more tips on ADA compliance or check out our newest blog post for how ADA applies to your website.

Limiting fraud on your website

Online sales went through the roof for most bike shop retailers over the last few months. Along with more online orders, comes more potential for fraud. Be sure to check our 'Fraud Alerts' at the top of your open order screen for trends we are seeing. For all orders you receive, do your due-diligence. Here are our Tips for Limiting Fraud. Reviewing incoming orders for potential fraud can help provide you the best protection (and best profit margin).

Orders for in-store pick up should always be carefully reviewed. Ask for the customer's ID and card to confirm the last 4 digits. Picking up a bike? Get their picture using #newbikeday as your reason. If they don't have the card or ID, do not give them the ordered products.

Prepare your website for the holidays

It may be hard to believe that the holiday season is around the corner, but it will be here before we know it. Now is the perfect time to get your website ready for the holiday season. Check out our 2020 Holiday Playbook for the tips & tricks to prepare your website.

Snow sports catalog 

One thing is for certain during these uncertain times - winter is coming! And while this winter season may look different than ever before, we know that the need for people to stay active outside the house means great news for snow sports retailers. Get started with our snow sports catalog today!

Development Updates

Janet website template

Our newest template, Janet, is a refresh of one of our original responsive templates, Cindy. This update includes an improved mobile menu as well as a cleaner header layout that allows you to display key business information in a user-friendly way.

Other enhancements to the dividers, service menu, and catalog pages give Janet a more modern and cohesive appearance.

Ready to upgrade? You can install and configure Janet in the Template Publisher at no additional cost. To learn how to update your template visit this Help Center articleIf you’d like our marketing team to complete the work, please contact

Marketing Updates

Keep your website maintained

Our team of marketing professionals offers a Maintenance package. This service is designed to help you get the most out of your SmartEtailing website. For only $125/month we can take of your ecommerce success setup, catalog maintenance, supplier integration maintenance, POS Sync maintenance, and more!

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • 100%
          • 49°N
          • ABUS
          • All-City
          • Animal
          • Answer Products
          • BMC
          • BOX
          • BSD
          • Batch Bicycles
          • Bontrager
          • CULT
          • CamelBak
          • Canari
          • Castelli
          • Cervelo
          • Ciari
          • Clif
          • Cube Bikes
          • Dakine
          • Dalbello
          • Deity Components
          • Del Sol
          • Delta
          • Donnelly Cycling
          • ENVE
          • Eastern Bikes
          • Eclat
          • Elite
          • Fiend BMX
          • Finish Line
          • Fox Racing
          • Fuji
          • Garmin
          • Garneau
          • Gazelle Bikes
          • Giant
          • Gocycle
          • Honey Stinger
          • Hutchinson
          • iXS
          • Jamis
          • Jandd
          • Julbo
          • Juliana
  • KMC
  • Kona
  • Lazer Sport
  • Lezyne
  • Line Skis
  • Liv
  • Manhattan
  • Mavic
  • nuun
  • Origin8
  • PNW Components
  • Park Tool
  • Pearl Izumi
  • Pro
  • Quarq
  • Raleigh
  • Redshift Sports
  • Ritchey
  • Robert Axle Project
  • RockShox
  • SKS
  • SRAM
  • Salsa
  • Salt
  • Salt Plus
  • Santa Cruz
  • Santini
  • Showers Pass
  • Specialized
  • Specialized S-Works
  • Specialized Turbo
  • SportRack
  • Sun Bicycles
  • Surly
  • Syntace
  • Tern
  • The Shadow Conspiracy
  • Thule
  • Topeak
  • Trek
  • TruVativ
  • Velo Orange
  • Volkl
  • WeThePeople
  • Zoic

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.


Topics: Client Updates


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