SmartEtailing Blog

2020 Holiday Playbook

By Lauren Webb

Now is the time to get in front of your customers and win their holiday business. Although the holiday season will look a little different this year, it will continue to be a season of peak demand and a critical time to connect with shoppers. In this guide, you'll learn how SmartEtailing can help you drive more sales and prepare your website for the holidays.

Your guide to a successful holiday season

1. Configure your website settings for online shopping

Convert your website visitors into buyers. Enable specific settings on your website to drive the best results. Read this guide to ensure you are following our best practices.

2. Promote your shopping options

Inform your customers about all the convenient ways to shop with you. Help customers avoid expensive shipping fees with free in-store pickup, curbside pickup, or home delivery. Be sure to include reminders about these options in all of your holiday marketing materials.

3. Merchandise your homepage

Highlight your featured products and gift recommendations to drive traffic to your product catalog and increase in-store and online sales. Add a new homepage highlight or product carousel to make browsing and buying easy.

4. Drive traffic to your website

Reach new customers and encourage repeat purchases by using paid advertising, email, and social media marketing. Create targeted campaigns to reach customers at each phase of their shopping journey.

5. Make gift cards prominent on your homepage

Make it easy for your customers to purchase gift cards online and promote them as last-minute gifts. They are the perfect option for any cyclist in their life.

6. Turn on your online shopping cart 

Complete transactions wherever your customers are. Modern consumers want options when shopping and it's important to offer the convenience of purchasing products on your website. Configure your shopping cart to allow for anything from in-store pickup only to shipping directly to your customer's home.

7. Install a Gift Guide

Capture early-season shoppers by publishing a Gift Guide in early November. Help customers find what they want and suggest other seasonally-relevant items. Include a reminder about gift cards and a FAQ section to answer all of their questions upfront to give them confidence in shopping with you.

8. Talk about your services

Remind your customers about all of the services you offer, such as financing, layaway, and bike storage to drive in-store traffic and set you apart from your competitors.


Need help?

We are here to support you and help your business grow. If you have questions or need help, please contact us for a free consultation.

Topics: Websites Bicycle Retail Insights Client Updates


Stay in Touch

Subscribe to our email newsletter

Recent Posts