SmartEtailing Blog

August 2020 Marketing Content

By Stacey Moses

SE_EMAIL_AugustLibraryUpdate20_670x445It's vacation season, and while people may be staying closer to home this year, everyone can still enjoy an escape by bike. Guide your customers to inventory that you have on hand by importing these product-forward pages and refine the catalog sections to meet your needs.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


Power Your RidePower Your Ride

There’s never been a better time to endorse electric bikes. Inventory in this category is healthy, and e-bikes are a fantastic option for commuters and recreational cyclists alike. Check out new e-bike pages for Trek, Specialized, and Cannondale.


Can be found in the Page Library under Products > Bicycles > Electric Bikes > Power Your Ride


Gear Up for BikepackingGear Up for Bikepacking

Unprecedented numbers of people have set out on socially distant outdoor adventures this season. Help new and experienced riders alike find the bikes and gear that they want for more enjoyable bikepacking trips this summer and fall.


Can be found in the Page Library under Products > Gear > Gear Up for Bikepacking


Better Biking Starts HereBetter Biking Starts Here

Promote the joys of fresh air this Independence Day. This landing page features family-friendly bike options as well as cycling gear perfect for planning a picnic or day trip.


Can be found in the Page Library under Products > Gear > Better Biking Starts Here


 

Commuter Bikes

New Durable Content

This month, we’ve also refreshed a few of our general landing pages that are free to you and can be found in the library. Designed with rich content and catalog links, these pages are optimized for online searches in your market.

Refreshed durable pages for August:

Commuter Bike Guide

Cruiser Bike Guide

Kid’s Bike Guide


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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