SmartEtailing Blog

Summer Direct Mail

By Ryan Atkinson


Summer is the perfect time to send direct mail from SmartEtailing. Your customers are out riding and making decisions about their new gear. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.

Flexible Direct Mail Options

We know that each retailer's brand and goals are unique. That's why customization is always free with our direct mail. We can work with you to to develop a mailer to meet your goals. 
We can support artwork and delivery timelines for virtually any need.
  • Summer Sale - Many retailers like to boost late July traffic with a promotion, especially as manufacturers start to release innovative new product or markdown current inventory.
  • Back to School Sale - In many markets, early to mid August is a great opportunity to capitalize on one of the biggest consumer shopping periods outside of Christmas.
  • End-of-Season Sale - In several parts of the country, Labor Day marks the traditional end of the busy season. This is a time to reduce bike inventory.
  • Customer Incentives - We have helped many of our clients use direct mail as an alternative to having a sale. Rather than marking down inventory, the coupons on a mailer target discounts specifically to their best customers.
No matter what your needs are, our marketing team can build a world-class promotion just for you. All we do is marketing for bicycle retailers and we want to show you what we can do to drive traffic and increase sales for your business.
We have several sizes available, along with pre-designed artwork to make the process easy. We of course offer custom design free of charge with any order so we can create the perfect mailer just for you. Our expert consultants and designers can help you impress your customers.
The Summer Direct Mail order window is open now through July 28th so you have plenty of options to support your needs. Learn more about Summer Direct Mail from SmartEtailing.

Trek Summer Sale Direct Mail

SmartEtailing is the preferred direct mail provider for Trek promotions and the Trek Connect Retail Marketing program. We have direct mail purposefully designed to match the online and in-store graphics from Trek and we make it easy for you to get an extra boost from this nationwide marketing effort.
Trek Summer Sale is happening July 27-August 6 and direct mail orders for this promotion are due June 30th. Order today

Why Direct Mail

Direct mail literally puts your brand directly into the hands of your best customers. Most of your competitors rely exclusively on digital marketing to drive sales. High-quality direct mail from SmartEtailing helps distinguish you from other stores. Your marketing can attract more customers and help you capture more of the dollars spent in your market this season.
Learn more about Summer Direct Mail from SmartEtailing. Get started today!

Topics: Bicycle Retail Insights Client Updates


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