Workstand Blog

September 2020 Marketing Content

By Stacey Moses

SE_EMAIL_SeptLibraryUpdate20_670x445-1Proactively promote bikes and cycling equipment that's ideal for cooler temperatures and shorter days as we head into fall. Merchandise your homepage to feature mountain bikes, lights and visibility gear, and cycling apparel that's designed for transitional weather with our new free marketing content.
Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE_EMAIL_SeptLibraryUpdate20-fall-apparelFall Cycling Apparel

Layering up for fall cycling is key to enjoying the ride as mornings and evenings begin to cool off in many regions. Communicate the arrival of new fall clothing and its benefits to your customers with this product-forward landing page.


Can be found in the Page Library under Products > Apparel > Fall Cycling Apparel


SE_EMAIL_SeptLibraryUpdate20-fall-ridingMountain Bikes for Fall Riding

Autumn is an ideal time to get lost in the woods on a mountain bike. This library page features a variety of mountain bike categories, from hardtails to fat bikes, and the product carousels can be customized to meet your inventory needs and customer preferences.


Can be found in the Page Library under Products >Bicycles > Mountain Bikes for Fall Riding


SE_EMAIL_SeptLibraryUpdate20-cycling-lightsCycling Lights & Visibility

Seeing and being seen are critical all year long but as the days get shorter, remind your customers of the importance of riding with proper lighting and visibility gear. From front and rear lights to reflective safety equipment, this page features a selection of fall riding essentials.


Can be found in the Page Library under Products > Gear > Cycling Lights & Visibility



Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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