Workstand Blog

October 2021 News & Notes

By Barbara Wiesner

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Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

Are you ready to capture holiday sales?

The holiday shopping season is upon us, and we're here to help you with the ecommerce and marketing tools to support your bike shop through the end of the year and beyond. Holiday sales are expected to grow at least 7% compared to last year* - wouldn't you like to be a part of that predicted retail sales growth?

Tis the season...for updating your hours

As our days are getting shorter and the temperatures are dropping, many retailers are adjusting their business hours. Between your website, social accounts, and Google My Business it's easy to miss updating your hours in one of these spots. Please take a moment to ensure your hours are listed correctly

Optimize payroll spending with Retail Toolkit

Effectively managing your employee scheduling can make a big difference for your bottom line, impacting revenue and expenses. SmartEtailing’s new Retail Toolkit performance management features include a powerful Staff Scheduling and Payroll tool that can help. Read the blog to learn more. 

Marketing Updates

Get out front early and often

Holiday shopping kicks off earlier every year. Top brands and retailers begin marketing in October and steadily increase the urgency as the end of the shopping season nears. Take advantage of our premium content to stay top of mind with your customers.

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog update

Our team is working hard to keep the cycling and snow catalogs current and up to date with the latest product releases.

Recently completed: 

  • All-City
  • Campagnolo
  • Chris King
  • Easton
  • Fischer
  • Jagwire
  • Marzocchi
  • OneUp Components
  • Retrospec
  • Serfas
  • Shimano
  • Smith Optics
  • Specialized
  • Swix
  • Tern
  • Toko
  • Trek
  • Yakima

 

In progress: 

  • Burton
  • Cube
  • DT Swiss
  • Easton
  • Fischer
  • Liv CAN
  • Niner
  • Orbea
  • Ride Snowboards
  • Scott
  • Smith Optics-Snow
  • Specialized
  • Yakima
  • Yeti

 

 

 

 

 

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 

Topics: Client Updates

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