SmartEtailing Blog

October 2020 News & Notes

By Barbara Wiesner

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

Shopping without a cart is difficult 

Ecommerce isn't going away and sales on the SmartEtailing platform is through the roof for each bike shop that has their shopping cart turned on. Participate in this growth by turning on your shopping cart! Let customers shop the way that they want and complete transactions on your website.

Get ready for holiday-ing in a whole new way

Although the holiday season will look a little different this year, it will continue to be a season of peak online demand and a critical time to connect with shoppers. Learn how SmartEtailing can help you drive more sales and prepare your website for the holidays. Read our 2020 Holiday Playbook.

Fraud protection

Frog protection? Right, fraud protection. It is no secret that doing business online presents potential risks, just as doing business in person. Here are our Tips for Limiting Fraud. Be sure to check our 'Fraud Alerts' at the top of your open order screen for trends we are seeing. For all orders you receive, do your due-diligence.  Reviewing incoming orders for potential fraud can help provide you the best protection (and best profit margin).

Marketing Updates

Holiday marketing packages

We can help you plan ahead. We have three new premium marketing packages designed to make it easy for you to plan for the entire holiday season. Each package is $400 (or $999 for all three!) and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

October

Start with the Shop Early campaign to encourage your customers to reserve their bikes and gear now for the best selection and a less stressful last minute shopping experience.

November

Don’t miss out on the biggest shopping weekend of the year! Use this fun Cyber [whatever] Day campaign to stretch out the promotion period and capture online sales from Thanksgiving into early December.

December

The final holiday shopping push begins in early to mid-December. Replace your Cyber Monday campaign with a more festive design that helps customers find those last minute gifts and understand their shipping and in-store pickup options.

Content Updates

Get your snow sports products on your website

Our team is working hard to get the products you have in-stock in our online catalog. Let us help you grow your sales this winter by showcasing your inventory on your website. Get started with our snow sports catalog today!

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • 45NRTH
          • All-City
          • Bontrager
          • Burton
          • Cannondale
          • Cloud-9
          • Crank Brothers
          • Dakine
          • Darn Tough
          • Electra
          • Elite
          • Fischer
          • Floyd's of Leadville
          • Giant
          • Gore Wear
          • Haro
          • Headsweats
          • Jamis
          • Kona
          • LEM Helmets
          • Lezyne
          • Liv
          • Manhattan
  • Momentum
  • Muc-Off
  • Orbea
  • Planet Bike
  • Rocky Mountain
  • Rossignol
  • Roval
  • SRAM
  • Salsa
  • Scott
  • Shimano
  • Specialized
  • Specialized Turbo
  • Sportful
  • Sta-Tru
  • Surly
  • Swix
  • Syncros
  • Teravail
  • Toko
  • Trek
  • Volkl
  • Wolf Tooth Components

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 

Topics: Client Updates

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