SmartEtailing Blog

October 2019 Free Marketing Content

By Stacey Moses

SE_EMAIL_OctUpdate19_670x445Temps are changing which means it is time to start merchandizing your store with your fall gear. We have prepared several designs to help outfit your website with the turning of the seasons. We have new content for fall apparel, lights, and mountain bikes. Be sure to check out the branded content we have from Saris, Specialized, and Trek.

These marketing materials are designed to drive sales online and in-store. Don't see marketing materials for the product categories you want to promote? Reach out to our support team, or your marketing account representative, and they would love to help you get what you need to increase sales online and in store.


FatBikes19Fat Bikes

October is the perfect time to introduce your customers to fat bikes, which are a blast on the trails as the leaves begin to turn, and even better when the snow begins to fall. 


Can be found in the Page Library under Products > BicyclesFat Bikes


SmartTrainers19Smart Trainers

Still a relatively new category for most cyclists, smart trainers are an effective and enjoyable off-season training tools. Encourage your customers to stay active, upgrade their current trainer, and find out how easy it is to get addicted to indoor training.


Can be found in the Page Library under Products > Gear > Smart Trainers


WinterApparel19Winter Apparel

From cycling-specific outerwear to warm winter gloves, this landing page sells the benefits of gearing up with quality apparel to make winter riding more comfortable. The page also features bikes built for winter conditions.


Can be found in the Page Library under Products > Apparel > Winter Apparel


Halloween19

Happy Halloween

Add a little seasonal pop to your website with this fun Halloween highlight and landing page. With several featured product categories, including lights, winter apparel, and helmets, this content is an engaging way to suggest seasonally-appropriate accessories to your customers.

Can be found in the Page Library under Holidays > Happy Halloween


Ski & Snowboard Rentals

Durable Content

Every month, we also create new general landing pages for our library. These pages help you share important in-store service and general product information with your customers. Designed with rich content and catalog links, these pages are optimized for online searches in your market.


New Snow Sport Pages!

Can be found in the Page Library under Snow Sport Content > Ski & Snowboard Tuning & Repair

Can be found in the Page Library under Snow Sport Content > Ski & Snowboard Rentals

Can be found in the Page Library under Snow Sport Content > Ski & Snowboard Boot Fitting


Wahoo KICKR Bike

Branded Content

Here at SmartEtailing we have close relationships with most brands across the cycling industry. We work closely with brands and suppliers to get content to promote new products, cool technology, and much more! 

Saris Smart Trainers | Can be found in the Page Library under Products > Gear > Saris Indoor Trainers

Wahoo KICKR Bike | Can be found in the Page Library under Products > Gear > Wahoo KICKR Bike


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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