SmartEtailing Blog

October 2021 Marketing Content

By Stacey Moses

SE_EMAIL_OctUpdate21_670x445Fall has officially arrived! Refresh your website content with the Light up the Night and Fall is Here campaigns to encourage customers to get out and ride safely as the temperatures drop and the days get shorter. Utilize the Shop Early campaign to let customers know that they can jump on their holiday shopping right now at their local bike shop. From lights to in-stock bikes to holiday gift ideas, be sure to show off what you have to offer this month.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

SE-EMAIL-OctMktgUpdate21-shop-earlyShop Early

Encourage customers to get an early start on their holiday shopping this year. This page features gift ideas for adults and children at a variety of price points.

Found in the Page Library under Holidays > Shop Early


Light Up the Night

Fall is the season for adding or upgrading lights. This page features headlights, taillights, combo systems, and accessories to help your customers find the perfect light for their ride. Help new and experienced riders pedal safely as the days get shorter.

Found in the Page Library under Seasonal Content > Fall > Light Up the Night

SE-EMAIL-OctMktgUpdate21-fallFall is Here

Nothing beats a ride on a nice crisp fall day. Highlight the gear that makes fall riding a success including lights and cool weather apparel. For those who don’t appreciate the dropping temperatures, this landing page also highlights indoor trainers.

Found in the Page Library under Seasonal Content > Fall > Fall is Here

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing