Workstand Blog

October 2020 Marketing Content

By Stacey Moses

SE_EMAIL_OctUpdate20_670x445Proactively promote bikes and cycling equipment that's ideal for cooler temperatures and shorter days as we head into fall. Merchandise your homepage to feature mountain bikes, lights and visibility gear, and cycling apparel that's designed for transitional weather with our new free marketing content.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE-EMAIL-OctMarketingUpdate20-kids-giftsShop Kids' Gifts Early

Encourage your customers to order their holiday gifts early with this fun kids’ bikes and cycling accessories landing page. Make life a little easier for your staff and your customers by proactively promoting holiday purchases now.


Can be found in the Page Library under Sales and Promotions > Shop Kids' Gifts Early


SE-EMAIL-OctMarketingUpdate20-getready-shopearlyGet Ready | Shop Early

Encourage people to shop early for their adult cycling gifts, too! Holiday shopping kicks off earlier every year, and with bike and accessory inventory in short supply, help your website visitors find in-stock product and secure their holiday goods.


Can be found in the Page Library under Sales and Promotions > Shop Early in 2020


SE-EMAIL-OctMarketingUpdate20-halloweenHappy Halloween!

Have a little fun this fall with a Halloween-themed promotion. While trick-or-treating may not be happening in your neighborhood this October, it’s still a great time of year to promote autumn apparel and other cycling accessories.


Can be found in the Page Library under Holidays > Happy Halloween 2020



Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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