SmartEtailing Blog

November 2019 News & Notes

By Barbara Wiesner

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. 

Named One of Outside Magazine's Best Places to Work

We are excited to announce that we have once again been named by Outside Magazine as one of the 50 Best Places to Work in 2019. We owe this honor to our owners, leadership, and employees, but also to our customers! We are very lucky to get to work in such a fun industry and to serve amazing businesses like yours. Thanks for making our workdays not feel like work all the time. And if you are looking for a new career path, check out our open positions. We are always looking for awesome people to join our team!

Client Services Updates 

Help is on the way!

Need help with your SmartEtailing website? Our new Help Center is live and ready to answer your questions. And if you don't find your answer, you can chat with us (between 8:30 and 4:30 MT) by clicking the messages icon in the lower right corner.

Sell more this holiday season

Is your site ready for the holidays? Close out 2019 with a bang! There are several little things you can do to make a BIG difference. We want to help by making sure that your website is set up for success this holiday season! It can be easy to focus on the foot traffic, but don't forget that 87% of consumers start their product search online. Let us help make sure your shopping cart settings are dialed, you've got a gift card catalog item, your content looks good, and your payment methods are ready! Schedule a time with one of our experts. It's free, easy, idea-generating, and can only help you have a better holiday season!

Playbook for growing sales

Check out our new e-commerce playbook written exclusively for SmartEtailing clients to get the most out of their website. Our goal is to help you sell more in-store and online. Read our guide for practical tips on generating sales from your SmartEtailing website. If you have questions about any of the content or strategies shared here please contact our Client Success team for a personalized consultation.

Hit the 'easy' button

Are you currently at a subscription level where you are manually importing your catalog items? Do you have a compatible point of sale system (Ascend, Lightspeed, Profit Premier and others)? Contact us about subscription options that will help you manage that catalog and save you time, without spending a lot more money. Learn more about our Local website offering and how it can make your life easier!

Marketing Updates

Ideas become online searches  

Make it easy for potential customers find your product/website. When consumers search online, Google wants to give them relevant results. Typically, that means they show local retailers in the search results. Personalizing your store location page with local, relevant information is a simple way to begin optimizing. Not sure where to start? We can help! Check out our new SEO package that is available to any SmartEtailing website customer.

Snail mail for the win

Want to see a lift in your sales numbers or an increase in foot traffic? Consider doing a direct mail campaign with us! Our team of experts can help you craft the perfect message and compelling offer that will help you close out the year strong. Not only does a mailer help drive store traffic, they can also be effective in driving traffic to your website. Click here to learn more!

New website live before the holidays arrive

If you've been thinking that your website could use an update, now is the time! We are able to get changes made to your site and it won't break the bank. Complete this form and we will contact you to discuss what your ideal vision is for your website and help make it become a reality before the holiday selling season.

Marketing tips for the holidays

Have you noticed all the Christmas decorations and gift ideas that are infiltrating all retail stores? At your bike shop, are you doing the same? Gathering the things that you think are good stocking stuffers, ordering the kids bikes and the hybrids, putting the products you want them to notice right up front? And are you promoting these same things on your website? Our holiday playbook has some great ideas to get you prepared for the holiday shopping season.

Development Updates

Helping local cyclists find products at your store

We’ve enhanced our Buy Local Now service with a new product discovery platform for consumers, making it easier for cyclists to buy from your local bike shop. Consumers are able to visit buylocalnow.com to browse the web’s largest selection of name brand cycling products, and when they are ready to buy, they are referred to your website to purchase.

Starting in 2020, SmartEtailing will begin allocating 1% of website subscription revenue to advertising Buy Local Now to consumers. We are making this investment to grow your sales without increasing your costs. Please read our recent blog post for a more complete explanation.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our support team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • 45NRTH
          • Bellwether
          • Blackburn
          • Bontrager
          • Canari
          • Cannondale
          • Electra
          • Fox Racing
          • Giant
          • Haro
          • Juliana
          • Kuat
          • Lazer Sport
          • Liv
          • Machines for Freedom
          • Maxxis
          • Mission BMX
          • Momentum
  • Nantucket Bike Basket Co.
  • Origin8
  • Park Tool
  • Pearl Izumi
  • Pro
  • Problem Solvers
  • Roval
  • Salsa
  • Santa Cruz
  • Shebeest
  • Shimano
  • Specialized
  • Specialized S-Works
  • Specialized Turbo
  • Surly
  • Trek
  • Whisky Parts Co.

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 

Topics: Client Updates

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