SmartEtailing Blog

November 2020 Marketing Content

By Stacey Moses

SE_EMAIL_NovUpdate20_670x445-1Ensure that your website is merchandised for the holiday season with these relevant highlights and landing pages. Consumer shopping habits have shifted, and helping people find the bikes, cycling gear, and gift cards they want online is more important than ever. We have three new winter promotions to make your digital holiday prep easier.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

SE-EMAIL-NovMarketingUpdate20-giftcardGive the Gift of Cycling

Gift cards are always an excellent item to promote during the holiday season. This year, with scarce inventory and socially distant celebrations, this flexible option seems more relevant than ever. Add this highlight to your homepage and link to your gift card catalog item for easy online purchasing.

Can be found in the Page Library under Holidays > 2020 Gift Card Highlight

SE-EMAIL-NovMarketingUpdate20-cybermondayCyber Monday

The biggest shopping weekend of the year will be largely digital this year - don’t miss your opportunity to reach cycling enthusiasts looking for deals on bikes, gear, and gift ideas. This Cyber Monday landing page includes easy to update catalog sections to meet your needs.

Can be found in the Page Library under Holidays  > Cyber Monday 2020

SE-EMAIL-NovMarketingUpdate20-indoorcyclingStay Connected Through Indoor Cycling

This winter, an indoor cycling studio can be an excellent way to stay in shape, relieve stress, and stay connected to friends and family. Help your customers find the smart trainer and gear they need to be successful, and offer your friendly advice for getting set up.

Can be found in the Page Library under Products > Gear > Stay Connected Through Indoor Cycling

Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing


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