As the weather warms and your customers get ready to ride, grab their attention with these new marketing assets. From e-bikes to new spring apparel, turn heads as new and veteran riders look to gear up for adventure. Winter apparel closeouts and deal on 2018 models are sure to get those looking for a deal in the door.
These marketing materials are designed to drive sales online and in-store. Don't see marketing materials for the product categories you want to promote? Reach out our support team, or your marketing account representative, and they would love to help you get what you need to increase sales online and in store.
Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.
Step One: Find Your Content
To access the new responsive highlights, go to Content Manager > Page Editor and click the “Page Library” tab.
Step Two: Import Your Page
Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.
Step Three: Add the Highlight to Your Home Page
Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.
Get cyclists new and seasoned excited about e-bikes this spring. Electric bikes are a growing segment of the bike industry with sales continuing to grow going into 2019. As technology improves and awareness grows, sales are expected to keep climbing.
End of Season
The winter weather is giving way to the warmth of spring. Clear out your inventory of winter apparel with a clearance event. At the same time, while customers are in the store, showcase your new line of spring apparel or discounted accessories.
Introduce your customers to the new 2019 models in your shop. Use your demo event to focus on your most successful bikes, but don't forget about any surplus 2018 models. Bike rodeos and giveaways are a great addition to any Demo Days event.
Show off your new spring apparel offerings to your customers as they prepare for the new riding season. By putting these products right up front, it draws site visitors to where you want them to go. Much like merchandising your physical store.
Specials on lights are a great pathway to other product sales, including high visibility clothing and helmets. Focusing your messaging on one product helps you connect with customers in the short time they spend on your homepage, while also reminding them of other things they might need for their rides.