Workstand Blog

Get your website ready for spring! Your customers are just as excited as you are about warmer weather and longer days.

Make your marketing plan now so you can make the most of the spring rush. Start by merchandising your website just like you merchandise your store. We make it easy with professionally designed landing pages and homepage graphics that are ready to add to your website. Check out our new content for spring arrivals, electric bikes, and the benefits of cycling. 

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

Spring is Here

Spring is an important time of year for your business. Be proactive and get in front of your customers now. This new marketing content is a fun way to draw attention to  your new apparel and accessories and inspire your customers to get out and ride.

Found in the Page Library under Seasonal Content > Spring > Spring is Here

Electric Bikes

Educate your customers about all of the wonderful benefits of electric bikes and show them what you have to offer. This content makes it easy to put electric bikes front and center on your website. You can change the background photo in the graphic if you’d like to personalize it to match the brands you carry.

Found in the Page Library under Products > Bicycles > Electric Bikes > Electric Bikes | Try Something New

Benefits of Cycling

Your customers are excited to get outside and enjoy the spring weather. Remind them of the great benefits that cycling provides and make it easy to shop for bikes and new gear with this landing page and homepage graphic.

Found in the Page Library under Seasonal Content > Spring > Benefits of Cycling

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.