Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.
PeopleForBikes Business Intelligence Hub
PeopleForBikes recently published their Business Intelligence Hub and approached SmartEtailing for help in providing timely insights into retail sales. The goal is to offer suppliers a dashboard to monitor retail trends at this critical time to adjust forecasts accordingly. Learn more about this dashboard and SmartEtailing's contribution to the IBD ecommerce index portion.
New video resources
We have begun investing in educational videos to help explain some of SmartEtailing's features and how to use them. Consider subscribing to our YouTube channel to be notified as new video resources are added. Stay tuned for more and feel free to reach out if you have a topic that you'd like us to cover!
Development Updates
Order confirmation email enhancement
Have you been hearing this question, "is my online order ready?" We have enhanced the order confirmation email to include two places for you to add your own custom text. A new text box will appear at the top of the "Thanks For Your Order" email and your current text will appear at the bottom. Update your messaging under Orders > Order Notices or by following these steps.
SEO & structured data improvements
We launched an improvement that allows Google to better understand and display your website's product data in Google Search results. Google will now serve up more accurate and additional product information when people search for specific products across Google's vast search network (Search, Shopping, Voice search, rich snippets in mobile and map results, etc.). This will increase the visibility of your brand and your website's online shopping function ultimately increasing online sales and in-store foot traffic. This improvement is future-proofed to allow for quickly adapting to future Google programs and SEO best practices.
Online financing and other new payment methods
Our newest features are integrations to collect payment on your SmartEtailing website. There are 3 new ways for customers to pay for their orders, PayPal Financing (U.S. only), Apple Pay, and Google Pay. These additional options will bring even another level of convenience to the modern shopper and help grow online sales. Configuring these new payment options is easy. Just login to your SmartEtailing website, go to the Payment Methods screen and toggle these features on. Visit our Help Center to learn the activation steps for PayPal Financing, Apple Pay, and Google Pay.
Marketing Updates
Premium marketing content
There are two new premium marketing content campaigns that are available to all SmartEtailing retailers, Bike Essentials For Your Ride and Choose Your New Bike. These content packages are designed to showcase the most commonly purchased add-ons and to help you sell more bikes. Each package includes website assets plus email and social content for only $400. Contact lauren.w@smartetailing.com if you'd like to have this content installed on your website.
Improve your website
Your website is the new front door to your business. Potential and existing customers are visiting your website now more than ever. Keep putting your best foot forward by making sure your website is up-to-date. You can do so by participating in our Maintenance package which ensures your website is following the best practices. Another option would be to invest in a homepage refresh or website redesign. Contact mark.s@smartetailing.com to learn more.
Content Updates
Free marketing content
New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.
- New Seasonal Content | June Seasonal Topics
- Cannondale Topstone Carbon | Landing Page Preview
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Cannondale Scalpel | Landing Page Preview
- Santa Cruz Chameleon | Landing Page Preview
- Specialized Turbo, It's You, Only Faster | Landing Page Preview
- S-Works Power Saddle With Mirror | Landing Page Preview
- S-Works Vent Road Shoe | Landing Page Preview
Brands with recent additions to the catalog
Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:
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Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.
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