Workstand Blog

June 2021 Marketing Content

By Stacey Moses

SE_EMAIL_JunUpdate21_670x445This month is full of gift giving opportunities for cycling enthusiasts, from Father's Day to graduations. Use our new highlights and landing pages to recommend cycling gear big or small, or simply celebrate the arrival of summer with fun seasonal content for warm weather riding. Check out our new library content and refresh your homepage today.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE-EMAIL-JunMarketingUpdate21-fathers-dayFather's Day

With this highlight and landing page, you can promote top categories that are perfect for dads, from bikes to tools to technology. As always, you can customize the product carousels to display inventory you have in stock and ready to gift.


Found in the Page Library under Holidays > Father's Day


SE-EMAIL-JunMarketingUpdate21-grad

Cycling Gifts for Grads

Make getting around campus easier for new college students with this celebratory graduation content. As many campuses begin to reopen in the coming months, there’s no better way to get around town than on a bike with the right commuting gear.


Found in the Page Library under Seasonal Content > Spring > Cycling Gifts for Grads


SE-EMAIL-JunMarketingUpdate21-summertimeSummertime Ridin'

Longer days and warmer weather - it’s what we’ve all been waiting for. Help your customers gear up for a summer of fun with recommendations for bikes, apparel, hydration, and any other equipment that will enhance their enjoyment on every mile.


Found in the Page Library under Seasonal Content > Summer > Summertime Ridin'


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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