SmartEtailing Blog

July 2019 Free Marketing Content

By Andrew Smith

SE_EMAIL_JulyUpdate19_670x445It's time to have fun in the sun. Keep your customers coming back for more as they embark on summer adventures with the new marketing materials. We know how busy the summer can be so we focused on a few topics that could help you and your customers enjoy the long days and long rides. Find these and other assets in the Page Library located in the Page Editor of your SmartEtailing Site Manager.

These marketing materials are designed to drive sales online and in-store. Don't see marketing materials for the product categories you want to promote? Reach out our support team, or your marketing account representative, and they would love to help you get what you need to increase sales online and in store.


Celebrate Independence DayIndependence Day

July 4th is the biggest holiday of the summer. Promote summer products like cycling apparel, hydration, and bikes. Independence Day is also a big traveling holiday, so promoting rental services with your sale will capture some of that traffic in your area.


Can be found in the Page Library under Holidays > Independence Day


Road bikes built for speedRoad Bikes

Take advantage of the warm sunny weather, and the coverage of the Tour, to promote road bikes. Road bikes are the most recognizable style of bike and are often the entry point to other styles of riding. Don't forget to offer the apparel and gear to go along with these new bike purchases.


Can be found in the Page Library under Products > Bicycles > Road Bikes - Built for Speed


Hit the road with new bicycle car rackCar Racks

Help your customers take their bikes with them on their summer adventures. Make bicycle car racks a key piece of summer gear this year with these marketing assets. Offer service specials with rack sales to get your customers ready for the road.

Can be found in the Page Library under Products > Gear > Car Racks


Screenshot 2019-06-26 11.08.51Durable Content

Every month we also work to create new durable and basic pages in the library. These help your SmartEtailing sites maintain best practices in web design and give you a springboard to create your own custom pages. These pages are also built fully optimized for SEO to help you rank better in searches. This month's pages include Bike Repair & Services, Bike Rentals, and Bike Fit.

Can be found in the Page Library under Services > Bike Repair & Services

Can be found in the Page Library under Services > Bike Rentals

Can be found in the Page Library under Services > Bike Fitting


Screenshot 2019-06-26 11.19.27Branded Content

Here at SmartEtailing we have close relationships with most brands across the cycling industry. We work closely with brands and suppliers to get content to promote new products, cool technology, and much more! Check out our most recent branded landing pages from Trek, Specialized, and Ride Spot. 

Can be found in the Page Library under Products > Bicycles > New to Trek E-Bikes

Can be found in the Page Library under Products > Bicycles > All-New Specialized Fuse

Can be found in the Page Library under Community > Discover Local Rides with Ride Spot


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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