SmartEtailing Blog

January 2021 News & Notes

By Barbara Wiesner

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Development Updates 

NEW Service Appointment Tool

With a limited staff and a high volume of phone calls, bike shops want to use technology to improve customer service and payroll efficiency. That's why we now include an online Service Appointment Tool free with every SmartEtailing website package. We have created a comprehensive help center article to walk you through the complete setup process.

As with all new features, if you have any questions please feel free to reach out to our Client Success team for personalized assistance. We’ve deployed this new feature under beta status in order to collect hands-on feedback from retailers like you.

Client Success Updates 

Financing through PayPal

Make it easy on your customer who wants to go big this season and set up PayPal as a payment option so you can activate the "Financing" option. There is no change to your fees or when your payout occurs, and gives the customer flexibility in payback. Activate it in Site Manager under Commerce > Payment Methods.

Fraud protection

Frog protection? Right, fraud protection. It is no secret that doing business online presents potential risks, just as doing business in person. Here are our Tips for Limiting Fraud. Be sure to check our 'Fraud Alerts' at the top of your open order screen for trends we are seeing. For all orders you receive, do your due-diligence.  Reviewing incoming orders for potential fraud can help provide you the best protection (and best profit margin).

Marketing Updates

Gear up for a new year

We saw an incredible number of people discover (or rediscover) the joys of riding a bike last year. Continue to help shoppers find the cycling equipment and services they need to make the most of every ride. As bike inventory becomes more plentiful, make sure that you have content to attract, inform, and convert customers on your website.

Each package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • Abbey Bike Tools
          • Bell
          • All-City
          • Bianchi
          • Bell
          • Bianchi
          • Blackburn
          • Bontrager
          • Burley
          • Cannondale
          • Challenge Tires
          • Crank Brothers
          • CUBE Bikes
          • Del Sol
          • Diamondback
          • DT Swiss
          • Electra
          • Evo
          • Fuji
          • Garmin
          • Giant
          • Giro
          • Haibike
          • IZIP
          • Kona
          • Lezyne
          • Liv
  • Lizard Skins
  • Niner
  • Norco
  • Osprey
  • Pearl Izumi
  • Pivot Cycles
  • Problem Solvers
  • Proviz
  • Raleigh
  • Raleigh Electric
  • Rapha
  • Redline
  • Retrospec
  • Ritchey
  • Santa Cruz
  • SE Bikes
  • Shimano
  • Shotgun Child Seats
  • Specialized S-Works
  • Specialized Turbo
  • Surly
  • Tern
  • Trek
  • Tuesday
  • Wald
  • Yeti Cycles

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 

Topics: Client Updates

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