SmartEtailing Blog

January 2021 Marketing Content

By Stacey Moses

SE_EMAIL_JanUpdate20_670x445-1It's the start of a fresh year, and we won't belabor the point of how ready we all are to move on and focus on healthy new beginnings. We've put together free marketing content in our library so that you can share a positive New Year message on your homepage, promote the arrival of new bikes, and remind all those new cyclists visiting your site to come see you for their annual service.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

New Year, New YouNew Year, New You

Start 2021 off with this refreshing highlight and relevant product content. The new year is always a good time to recommit to health and fitness goals - help your customers find the gear they need this month with this seasonally appropriate content.

Can be found in the Page Library under Holidays > New Year, New You

New Road Bike ArrivalsShop New Road Bike Arrivals

Hot new road bikes are finally rolling into stores - make sure that you have marketing content on your website designed to help your customers find the latest and greatest road bikes and essential add-on accessories.

Can be found in the Page Library under Products > Bicycles > Shop New Road Bike Arrivals

Treat Yo SelfRefresh Your Ride

2020 was a huge year for new bike purchases and a renewed interest in cycling for many riders. Remind new and veteran riders alike that annual maintenance is important and suggest a few key parts and accessories to go along with their service.

Can be found in the Page Library under Services > Refresh Your Ride for 2021

Request a Bike

Bike inventory is sparse these days. Help your customers get on your waitlist or find an alternative solution with this simple but effective “Request a Bike” form page. Capture key customer information and follow up with helpful bike selection advice.

Can be found in the Page Library under Services > Request a Bike

Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing