Consumers appreciate the immediate gratification of getting a purchase faster, plus they can save on shipping costs and avoid the risk of package theft.
Retailers like click and collect because it allows them to leverage their physical inventory locally, an advantage compared to pure play online sellers.
Increase customer value
Retailers like you want interactions with local shoppers. You want shoppers on your website, adding items to a cart, purchasing, visiting the store, and purchasing more.
Click and collect shoppers, “bought more items in the store 51% of the time,” according to Retail Dive. Those same shoppers, “also spend an average of $40 more on additional unplanned purchases while picking up online orders in the store.”
An online store makes it easier to get engagement from existing customers. If your bike shop sends a monthly email, what calls to action do you use? Do you say “visit us today”, or “shop now”? Which call to action has less friction for your customer?
“Shop now” is much easier. Your customer can shop with you wherever they are and at any time of the day, directly from their phone.
You can get more value out of your email marketing by having your calls to action link directly to your online catalog. In turn, your email marketing helps you encourage more purchasing from your store.
Invite new customers to shop with you
Winning local search is critical to your business. When a shopper in your area searches for “bicycle floor pump” they are going to be faced with an endless selection that they can purchase with a single click.
Your business can offer the same convenience with an online store. With click and collect, you barely have to change a thing about how you do business. You are just adding a cash register online. Since you aren’t shipping product, you don’t have to worry about operational complexity. Just have the order waiting for the customer and offer good service when they visit.
Imagine how many people in your community are getting into bikes every year, but don’t know what a great resource your local bike shop is. Think about all of the digital natives who go to the internet first to shop. What can you do to get them in your store?
Your bike shop's best choice
SmartEtailing is designed to make it easy for a bike shop to open an online store.
- We have a pre-built cycling catalog with thousands of popular products with images, descriptions, and specifications.
- We receive ongoing updates from leading brands to keep your website product and pricing accurate.
- We connect with your point of sale so your website automatically shows local shoppers what you have in stock.
- PLUS we are integrated with your suppliers so you can leverage an expanded inventory.
There is no better choice for a bike shop website than SmartEtailing. It is important to have a strategy in place when implementing click and collect at your bike shop. It doesn’t need to be complicated, but communicated to the team so that everyone can effectively promote and use your website as an additional sales tool.
Call us today to learn more about how you can grow your business with click and collect.