SmartEtailing Blog

New Supplier Fulfillment Integration with HLC

By Ryan Atkinson


HLC has connected their popular Doorstep Delivery program with SmartEtailing's Supplier Fulfillment service to offer drop ship capabilities through the largest network of bike shop websites in the US and Canada.

This expansion on their existing integration allows you to leverage HLC’s distribution centers and logistical excellence to capitalize on ecommerce opportunities for your business.

Putting the customer first

Ecommerce growth presents an expanding opportunity for independent bike shops, and HLC understands that some retailers might be hesitant to invest in online sales growth on their own. This new integration with SmartEtailing removes a big barrier by allowing HLC to handle the responsibility of getting orders to consumers quickly and reliably directly from their warehouses.

SmartEtailing offers ecommerce solutions to roughly one in five bike shops in the US and Canada, so this integration empowers HLC to instantly offer logistical capabilities to a huge portion of their dealer network.

Serving consumers in multiple channels is an essential part of modern retail. Consumers expect to be able to shop online outside of normal business hours and to have the flexibility to request local home delivery on most purchases. Bike shops can secure a sustainable competitive position in the cycling channel by meeting this consumer need.

Unlock growth potential with minimal investment

Growing ecommerce sales doesn’t require additional investments in staffing or payroll. SmartEtailing’s prebuilt product catalog, extensive supplier integrations, and marketing services make us the ideal ecommerce partner for bike shops.

HLC’s progressive technology solutions, wide assortment of products, and logistical capabilities empower you to offer more options for consumers while keeping you operational costs on budget.

If your bike shop is already using SmartEtailing for your ecommerce platform, connecting with HLC Doorstep Delivery is easy. Simply complete the sign-up form and a member of our Client Success team will assist you with the process in partnership with HLC.

Supplier Fulfillment can be added to any Professional website and allows you to connect with HLC and additional suppliers. Drop shipping an order is an easy one-click process when you process your online orders within SmartEtailing. You don’t need to manually enter any information or visit the HLC retailer web portal.

Take the next step

If you don’t currently work with SmartEtailing, please request a free demo and allow us to show you how easy it is to open up ecommerce sales growth opportunities for your business.

Take action today to expand your sales opportunities during the busy holiday shopping season which is expected to be even bigger than last year.


Topics: Websites Client Updates Ecommerce