Workstand Blog

Spring is right around the corner! Make the most of the shortest month of the year with engaging marketing content promoting new bike arrivals, essential cycling gear, and BMX bikes. With inventory replenishing in many bike and accessory categories, now is an excellent time to encourage new and existing customers to shop early for the best selection. 

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

Field Guide to Bike Buying

Help your customers  find the right bike and cycling equipment they need to enjoy every ride. As bike inventory becomes more plentiful, make sure that you have content to attract, inform, and convert customers on your website.

Found in the Page Library under Products > Buyer's Guides > Field Guide of Bike Buying

A New Cyclist's Guide to The Perfect Ride

You sold them a bike. Now what? Your new bike customers have questions. This new marketing content was created to set new cyclists up for success and show them the gear they need to make the most of every ride. Reinforce your expertise and build lifetime customers.

Found in the Page Library under Products > Buyer's Guides > A New Cyclist's Guide to The Perfect Ride

Just Send It! BMX Bikes

Promote your BMX bike inventory with this fun new marketing content. BMX Bikes have been in high demand, let your customers know they are back in-stock and ready to ride out the door.

Found in the Page Library under Products > Bicycles > Just Send It! BMX Bikes

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.