SmartEtailing Blog

February 2021 Marketing Content

By Stacey Moses

SE_EMAIL_FebUpdate21_670x445Make the most of the shortest month of the year with engaging marketing content promoting new bike arrivals, essential cycling gear, and Valentine's Day. With inventory replenishing in many bike and accessory categories, now is an excellent time to encourage new and existing customers to shop early for the best selection. Spring is right around the corner!

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

SE-EMAIL-FebMarketingUpdate21-valentines-dayValentine's Day

Help your website visitors do something kind for their loved ones and themselves this Valentine’s Day. This highlight and shoppable landing page make it easy to give the gift of cycling.

Can be found in the Page Library under Holidays > Valentine's Day

SE-EMAIL-FebMarketingUpdate21-in-stock-bikes-1In-Stock & Adventure Ready Bikes

Now that you finally have bike inventory rolling in, use this content to promote new arrivals in top bike categories. We’ve included a variety of bike catalogs on the page but you can configure the selection and display settings to best meet your needs.

Can be found in the Page Library under Products > Bicycles > In-Stock Adventure-Ready Bikes

SE-EMAIL-FebMarketingUpdate21-bike-essentialsBike Essentials for Your Ride

Don’t forget the add-ons! Pairing key accessories with a new bike purchase or encouraging upgrades to loyal customers is an excellent way to increase your margins and the value you provide to cycling enthusiasts. Use this content to suggest important apparel and accessories.

Can be found in the Page Library under Products > Gear > Bike Essentials for Your Ride 2021

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing


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