SmartEtailing Blog

August 2021 News & Notes

By Barbara Wiesner


Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

New Order Notice Feature

We are excited to share a new feature to help you provide enhanced customer service to your online customers. Every SmartEtailing website package now includes a Refund and Returns link in your order confirmation emails

We are committed to improving your order confirmation emails to reduce the amount of custom text needed to effectively communicate order policies and make it even easier for your customers to find the essential online shopping policies.

How the new link will appear at the bottom of your order confirmation emails:

Screen Shot 2021-07-14 at 7.06.45 AM-1

By default, the Refund and Returns link is set to drive customers to your home page. In order to ensure your order confirmation emails are linking to the correct page, a small action is required on your part. 

If you have a Policies and Shipping page or prefer to link to a different page, navigate to Orders>Orders Notices> Refund and Return Policies > Select your preferred page.

Screen Shot 2021-07-20 at 3.24.43 PM-1If you have any questions, please schedule a meeting with our Success Team. If you are an Agency client, we will take care of any necessary changes in your monthly maintenance. 

Learn more about the ways you can communicate order fulfillment expectations here.

Development Updates

Retail Toolkit Goals Enhancement

Retail Toolkit's software development team recently rolled out a significant update for retailers opening a new store location that does not have historical data to draw from for the goal setting. Before this update, it was challenging to set goals on a company-wide basis without performing tedious workarounds. The solution now allows a multi-store retailer to configure goals independently for each location so that stores with historical data can utilize that, while a new store without that data can choose a "reference" location to configure sales goals.

Learn more on our latest blog post

Marketing Updates

Gear up for the year

Cycling is the ideal form of transportation for students. Leverage our latest premium content to help your students discover everything they need to turn their bikes into the ultimate form of transportation this year. From bikes to brain buckets to bags - let's make it a great year with the right gear.

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email to get rolling.

Marketing made manageable

We understand that building emails and regularly promoting the products you have is hard when you're busy running your bike shop. With our Outbound subscription service, we'll handle your marketing from start to finish - twice a month, every month. 

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Snow Sports catalog update

We have received Burton's product information and our team is working hard to create the 2021/2022 catalog items. Our team has completed entering Burton Boots and Burton Bags, Apparel, Boards, Bindings, Helmets are in progress. 


  • Burton Boots
  • K2 Skis
  • K2 Snowboards
  • Line Skis
  • Craft Snow Sports
  • Dakine Snow Sports
  • Dalbello Boots
  • Marker Bindings
  • Full Tilt
  • Blizzard
  • Volkl Skis

In progress: 

  • Atomic
  • Burton Bags, Apparel, Boards, Bindings, Helmets
  • Swix/Toko
  • Rossignol
  • Fischer
  • Salomon
  • Nordica
  • Smith Optics
  • POC Snow Sports
  • Giro Snow Sports

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.


Topics: Client Updates