SmartEtailing Blog

August 2019 Free Marketing Content

By Andrew Smith

SE_EMAIL_AugustUpdate19_670x445Sadly, summer is coming to a close. End the season strong with a summer sale or season-end closeout to clear our inventory and make room for fall. With the end of summer also comes the beginning of a new school year. Be sure to be ready for this important retail sales period. If you're near a college campus, now is the time to properly merchandise commuter bikes.

These marketing materials are designed to drive sales online and in-store. Don't see marketing materials for the product categories you want to promote? Reach out to our support team, or your marketing account representative, and they would love to help you get what you need to increase sales online and in store.

Aug-SummerSaleSummer Sale

Take advantage of all the summer activity with this summer sale material. Merchandise summer apparel and gear to put in front of customers looking to upgrade their rides this summer.

Can be found in the Page Library under Sales and Promotions > Summer Sale

Aug-BackToSchoolBack to School

Back to school season is one of the peak retail seasons of the year. Capture some of that attention with our kids' bike focused marketing material. This landing page focuses on the benefits of buying kids bikes at a local bike shop and merchandise your bikes front-and-center.

Can be found in the Page Library under Products > Bicycles > Back to School - Kids' Bikes

Aug-EOSBikeBlowoutEnd of Summer Bike Blowout

Clear your inventory of 2019 model year models with an end of summer closeout. Get price-conscious shoppers in the door with discounts on older bikes as well as seasonal gear and apparel. 

Can be found in the Page Library under Sales & Promotions > End of Summer Bike Blowout

Screenshot 2019-07-22 08.59.49Branded Content

Here at SmartEtailing we have close relationships with most brands across the cycling industry. We work closely with brands and suppliers to get content to promote new products, cool technology, and much more! 

Can be found in the Page Library under Products > Bicycles >
Specialized Turbo Creo SL

Can be found in the Page Library under Products > Gear > Bontrager WaveCel Helmets

Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing


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