Workstand Blog

April 2022 Marketing Content

By Lauren Webb

SE_EMAIL_AprilMktgUpdate22_670x445Spring has finally arrived! Longer days and warmer weather inspire everyone to get outside and enjoy the new spring season. Inspire your customers to gear up for their outdoor adventures, check out your new bike inventory, give commuting a try, or upgrade their kids' bikes with our new marketing content.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE_EMAIL_AprilMktgUpdate22_kids-bikesNothing Beats a New Bike

A new year means it’s probably time for the kids to upgrade their bike to the next size up. Remind your customers that you have options for every age and help them get the gear they need to bring the whole family along on their bike rides.


Found in the Page Library under Products > Bicycles > Kids' Bikes


SE_EMAIL_AprilMktgUpdate22_commute

Commute By Bike

We can make an impact on our communities and the environment by helping more people commute by bike. This marketing content will help your customers get started by showing them the gear they need to make their rides safe and enjoyable.


Found in the Page Library under Seasonal Content > Spring > Commute By Bike


SE_EMAIL_AprilMktgUpdate22_new-bikesNew Bikes Arriving Weekly

Use this marketing content to help your customers find the right bike they’ve been looking for. As bike inventory is building, make sure that you have content to attract, inform, and convert customers on your website.


Found in the Page Library under Products > Bicycles > New Bikes Arriving Weekly


SE_EMAIL_AprilMktgUpdate22_adventure-awaitsAdventure Awaits

Your customers are excited to get out on their next big adventure. This fun new marketing content helps merchandise your car racks, accessories, and cycling apparel. Who doesn’t love new gear and a wardrobe refresh to start off a new season?


Found in the Page Library under Seasonal Content > Spring > Adventure Awaits


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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