SmartEtailing Blog

April 2020 Marketing Content

By Stacey Moses

SE_BLOG_AprilLibraryUpdate20_670x445Spring is in full bloom and we have sweet new marketing content to help you inform and convert cyclists who are ready to get out and ride. Promote your Spring Sale by featuring relevant bikes and gear, keep your service department busy with a spring special, and engage with your community with a group ride page. April is a key month in your year - make sure that your website is ready to support your business!

Don't see marketing materials for the events or product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE_BLOG_AprilLibraryUpdate20-spring-sale2020 Spring Sale

Bright colors and a rad spring theme will get your visitors excited to ride into warm weather. Promote fitness and electric bikes as well as spring cycling apparel this month or add your own product.


Can be found in the Page Library under Sales and Promotions 2020 Spring Sale


SE_BLOG_AprilLibraryUpdate20-spring-serviceSpring Bike Service

Encourage people to bring their bikes in for their annual service and suggest a few essentials for home maintenance. Make it easy for riders to tune up and enjoy spring cycling.


Can be found in the Page Library under Sales and Promotions > Spring Bike Service


SE_BLOG_AprilLibraryUpdate20-group-ridesSpring Group Rides

Riding bikes is the best part of what we do - promote your group rides with this content and recommend bikes and gear that will make weekly rides even better for your interested participants.


Can be found in the Page Library under Community > Spring Group Rides


Screenshot 2020-03-11 14.02.00

Durable Content - Electric Bike Focus

Every month, we also create or refresh general landing pages for our library. These pages help you share important in-store service and relevant product information with your customers. This month, we focused on refreshing our electric bike content to help you promote this growing category. Designed with rich content and catalog links, these pages are optimized for online searches in your market.

New durable pages for April:

Electric Bike Guide - Cannondale
Can be found in the Page Library under Products > Buyer’s Guides > Electric Bike Buyer’s Guides > Electric Bike Guide - Cannondale

Electric Bike Guide - Giant

Can be found in the Page Library under Products > Buyer’s Guides > Electric Bike Buyer’s Guides > Electric Bike Guide - Giant

Specialized Turbo E-Bikes

Can be found in the Page Library under Products > Bicycles > Specialized Bikes > Specialized Turbo E-Bikes

Understanding Trek E-Bikes

Can be found in the Page Library under Products > Bicycles > Trek Bikes > Understanding Trek E-Bikes


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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