SmartEtailing Blog

April Library Content Is Now Available

By Ashley Rosonke


We are in the height of spring and people are out enjoying the sun. Capture sales during the spring riding season and capitalize on the increased interest in getting outside. We've made some marketing materials available in the content library to help you market apparel, accessories, and more.

Two days to keep in mind that are often overlooked in April are Tax Day and Earth Day. Both are great opportunities to drive sales. It's also a good time to double down on spring apparel and accessories. As customers come to your store for these campaigns, remember to mention how your service department can help make their rides even smoother.


Spring Accessories

Use this homepage highlight and landing page to feature accessories suited for spring riding. Products like sunglasses, lights, and bags are great items to upsell together or with a new bike purchase.


Tax Time

Tax day is around the corner, which means returns are right around the corner. About 20% of taxpayers are expected to use their refund to treat themselves. Use this highlight to grab their attention.


Spring Apparel 

Warm weather means riders need lighter clothes to keep from overheating, but enough coverage to not freeze. Spring apparel strikes that perfect balance. Use this homepage highlight and landing page to feature these products.


If The Shoe Fits

Shoes are often overlooked but very important part of cycling. Use this marketing material to draw customers to your show selection. Use these interactions to upsell socks, booties, and other accessories.

Topics: Marketing


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