SmartEtailing Blog

April Update On Responsive Websites

Posted by Ryan Atkinson on Apr 7, 2017 11:59:15 AM


As the first quarter wraps up, we want to give you an update on the status of responsive SmartEtailing templates. Updating our template infrastructure has been our major software development initiative for the last year and we know that this innovation will have a positive impact on your business.

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Topics: website improvement, bicycle retail marketing, merchant updates

Saris Rack Finder Now Available!

Posted by Ryan Atkinson on Dec 19, 2016 1:45:57 PM

Shopping for the perfect bike rack can be a challenge. A great rack needs to fit the car as well as the bikes that are being used. To solve this challenge for your customers, we've added the Saris Rack Finder page and highlight to the SmartEtailing library. This new asset allows your customers to find the right rack and purchase it directly from your catalog of products!

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Topics: website improvement, brand updates

What Is A Responsive Website?

Posted by Ryan Atkinson on Sep 20, 2016 9:01:54 AM


There is no denying the fact that smartphones have forever changed the way we shop.

Consumer behavior has evolved dramatically over the past 10 years, with nearly 80% of shoppers using their smartphones and tablets to search for and purchase items. Bicycle retailers are living in a mobile commerce world, even when talking about growing in-store sales.

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Topics: website improvement, merchant updates

ASI Supplier Sync Now Available

Posted by David Wert on Jul 10, 2016 5:54:03 PM

Advanced Sports International (ASI) is the most recent bike brand partner to participate in the SmartEtailing Supplier Sync service.

Supplier Sync is a feature included with every SmartEtailing website package that blends the supplier's inventory with yours into a single product catalog, ensuring that more of a supplier's in-stock products are visible to consumers visiting your local website.

You may only stock a fraction of the bikes available from ASI brands Fuji, SE, Kestrel, Breezer, or Phat Cycles. But with Supplier Sync enabled, a consumer who visits your website can easily check the availability of models from the brand with a real-time feed connected directly to the ASI warehouse.

Consumers are able to come into your store more informed and ready to buy. Or if they choose, they are able to order the bikes online and pickup in store.

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Topics: website improvement, omnichannel

5 Ways To Increase Holiday Sales With Your Website

Posted by SmartEtailing on Oct 8, 2015 8:40:00 AM


1. Link your POS System to your website.

71% of consumers expect to see in-store inventory online according to a recent study by Forrester Research. Linking your POS System and website together saves precious staff resources and provides the shopping experience consumers expect.

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Topics: website improvement, omnichannel

Frustration: You Are Turning Customers Away

Posted by Mark Still on Jun 11, 2015 3:29:43 AM

Imagine for a moment that you're a customer shopping for a bike. Like most modern consumers under the age of 65, your quest begins with an online search, maybe typing something like “carbon road bike.”

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Topics: buy local now, thoughtful, website improvement

Google Search and Mobile

Posted by Mark Still on May 6, 2015 8:32:42 AM

You may have heard that Google rolled out a new search algorithm on April 21st. The goal of this change is to present consumers with mobile friendly websites when they are searching on their phones.

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Topics: website improvement

Put Your Website in Our Hands So You Can Focus on Business

Posted by SmartEtailing on Apr 21, 2015 9:40:12 AM

Is Your Website Poised for Summer Success,
Or Does It Need a Makeover?

Consumers today expect high-quality products and experiences across all purchasing channels. Nearly 80% of buyers research products online before ordering or making an in-store purchase, and 71% expect to view in-store inventory online. This means an optimized website is more important than ever.

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Topics: website improvement

New Service Makes it Easy for Brands to Update MAP Policies—and Easy for Retailers to Follow!

Posted by SmartEtailing on Mar 31, 2015 4:26:54 PM

For years brands have struggled to make sure MAP pricing and policy changes are received and implemented by their retail partners. SmartEtailing’s new MAP Protection Service takes the guesswork out of publishing updates, finally making it easy to ensure MAP compliance.

Brands directly publish policy and price changes to the SmartEtailing platform where retailers can easily reference the most current version. Published price updates are automatic for hosted SmartEtailing catalog subscribers. Non-subscriber retailers may also register for a free account. The key benefit is ease of access, as a single login provides access to many popular brands' MAP information in one resource.

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Topics: website improvement

Rethinking "Sell What’s in Stock"

Posted by David Wert on Mar 12, 2015 1:44:59 PM
As retailers, we’ve had it beat into our heads to always sell what’s in stock, often avoiding special orders for customers. It makes sense: special orders are administrative time sucks, are often for brands that you don’t deal with regularly, and--if you don’t have a solid system in place--make it difficult to meet customer expectations. As a result, shops often discourage or avoid special orders altogether.

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Topics: website improvement