In late 2016, we had a busy period of hiring new employees and promoting a few existing all-stars.
2016 has been a momentous year for SmartEtailing. The co-founders of our company, Mark Graff and Barry Brenner, chose to retire and I was asked to assume leadership of this great company. As a part of this transition, SmartEtailing merged with the marketing company that I founded in 2007. As we prepare for 2017, this merger is shaping up to deliver exceptional value for your business.
It’s hard to believe that it has been three months since we announced the merger of SmartEtailing and Harvest Retail Marketing. It has been exciting getting to know the people that make up SmartEtailing and learn so much more about the amazing complexity of our software.
May 9, 2016 - SmartEtailing and Harvest Retail Marketing (Harvest) announce the merger of the two companies resulting in richer service offerings and enhancements for the bicycle industry. Ryan Atkinson, Founder and President of Harvest in Omaha, Nebraska, will lead the merged company as President beginning May 9, 2016. The company will retain the name SmartEtailing.
Imagine for a moment that you're a customer shopping for a bike. Like most modern consumers under the age of 65, your quest begins with an online search, maybe typing something like “carbon road bike.”