SmartEtailing Blog

ASI Supplier Sync Now Available

Posted by David Wert on Jul 10, 2016 5:54:03 PM

Advanced Sports International (ASI) is the most recent bike brand partner to participate in the SmartEtailing Supplier Sync service.

Supplier Sync is a feature included with every SmartEtailing website package that blends the supplier's inventory with yours into a single product catalog, ensuring that more of a supplier's in-stock products are visible to consumers visiting your local website.

You may only stock a fraction of the bikes available from ASI brands Fuji, SE, Kestrel, Breezer, or Phat Cycles. But with Supplier Sync enabled, a consumer who visits your website can easily check the availability of models from the brand with a real-time feed connected directly to the ASI warehouse.

Consumers are able to come into your store more informed and ready to buy. Or if they choose, they are able to order the bikes online and pickup in store.

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Topics: website improvement, omnichannel

Basic Navigation For Your Bike Shop Website

Posted by David Wert on Jan 21, 2016 3:55:03 PM

When customers visit your bike shop website, you want it to expertly direct them to the right services and products, the same way you do in person in your store. You do this with smart top-level navigation on every page on your website. Here are some great basic tips to help optimize your navigation and your customers' online shopping experience.

Top-level navigation should reflect the store's competitive advantage and other elements that are important to the store's brand. If the service department is a big part of what the store is all about, make sure to feature it in top-level navigation. In most cases, your products should be a major part of top-level navigation, which means you need to provide clear links to the catalog.

But, this does not mean providing links to a landing page(s) with only the logos of the brands you carry or even worse those brands' websites. Because, just like consumers come into your physical store to see merchandise, they go to your websites expecting to see specific products and inventory information.

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Topics: web design, omnichannel

3 Great Ways to Build Your Bike Shop Brand!

Posted by David Wert on Oct 21, 2015 8:39:20 AM

Before we get into branding tips for bike shops let's start with a definition of branding from Entrepreneur dot-com:

"Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitor's. Your brand is derived from who you are, who you want to be and who people perceive you to be."

Customers interact with stores through touch points. Some of these touch points are inside physical stores but quite a few of them exist out in the wild. If a customer has a conversation with a shop employee at a local race about getting their bike repaired that's an example of a touch point. Social media is an important touch point for most people these days. Email marketing and traditional marketing are also touch points for a store’s brand. Touch points give retailers brief and valuable opportunities to build their brand.

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Topics: omnichannel, bicycle retail marketing

5 Ways To Increase Holiday Sales With Your Website

Posted by SmartEtailing on Oct 8, 2015 8:40:00 AM

 

1. Link your POS System to your website.

71% of consumers expect to see in-store inventory online according to a recent study by Forrester Research. Linking your POS System and website together saves precious staff resources and provides the shopping experience consumers expect.

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Topics: website improvement, omnichannel

WHAT SUPPLIERS’ DIRECT-TO-CONSUMER SALES MEAN TO IBDS

Posted by David Wert on Sep 30, 2015 10:32:03 AM

Trek announced recently that they were giving consumers the added option of buying bicycles on trekbikes.com. This move raises lots of questions for local retailers. Other bicycle brands are considering direct-to-consumer sales online and a number of them have already implemented these strategies. And, Amazon is now offering same-day delivery in select markets, and overtook Google last year as the primary starting point for online purchases according to Forrester Research.

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Topics: bicycle retail management, omnichannel, bicycle retail marketing