SmartEtailing Blog

June Library Content is Now Available!

Posted by Ryan Atkinson on May 23, 2017 11:43:13 AM

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Summer is officially here! School’s out and the roads are calling. Now is the time to get out and ride. Reach your customers by getting them equipped to answer the call of the road. Two very exciting holidays reside in June: Father’s Day and National Donut Day. Both are great opportunities for bicycle-related gift giving (and delicious celebration).

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Topics: bicycle retail marketing, merchant updates

Using Social Media to Grow Your Business

Posted by Ryan Atkinson on May 9, 2017 11:46:58 AM

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Social media as we know it was birthed back in 2004, and while it seemed like a fad, it doesn’t look like it will be going away anytime soon. With its ever-changing layouts and rules, the social media landscape can be a daunting frontier. If you’re like most business owners, you’re too busy running your shop to figure it out. And if you can’t figure it out, what value could it possibly have?

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Topics: merchant updates

May Library Content Is Now Available!

Posted by Ryan Atkinson on Apr 27, 2017 4:41:43 PM

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Our favorite month of the year has arrived - National Bike Month! May is packed with local and national cycling-centric events, including National Bike to Work Week and Bike to Work Day, giving you many opportunities to reach both new riders and dedicated commuters. 

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Topics: bicycle retail marketing, merchant updates

April Update On Responsive Websites

Posted by Ryan Atkinson on Apr 7, 2017 11:59:15 AM

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As the first quarter wraps up, we want to give you an update on the status of responsive SmartEtailing templates. Updating our template infrastructure has been our major software development initiative for the last year and we know that this innovation will have a positive impact on your business.

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Topics: website improvement, bicycle retail marketing, merchant updates

April News & Notes

Posted by Ryan Atkinson on Apr 4, 2017 6:33:00 PM

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Read this post to learn about new Supplier Sync partners like Gravity Cartel and Eddy Merckx Cycles. Discover new marketing content and spring factory promotions added to the SmartEtailing marketing Library. Plus, learn about recent additions to the content catalog.

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Topics: merchant updates

Win New Customers & Increase Loyalty

Posted by Ryan Atkinson on Apr 3, 2017 7:47:41 PM

Bike Shop Direct Mail From SmartEtailing

All of the marketing that we do at SmartEtailing fundamentally falls into two buckets; prospect marketing and loyalty marketing. There are a number of tools to support each marketing objective. Over time, our team and clients have learned that direct mail can play an important role in each.

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Topics: bicycle retail marketing, merchant updates, direct mail

Tips For Online Fraud Management

Posted by Ryan Atkinson on Mar 31, 2017 10:24:30 AM

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Online fraud is an unfortunate aspect of specialty retail. We have seen in increase in fraudulent activity in recent months and in partnership with our most successful independent retailer clients we’ve compiled some helpful information to help you protect yourself.

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Topics: merchant updates

April Library Content Is Now Available!

Posted by Ryan Atkinson on Mar 28, 2017 11:25:55 AM

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We've made it through interesting March weather, and we're ready for April sale events and increased web and store traffic! Make sure that you're prepared to engage your customers online and in person this month as more people get excited about spring cycling.

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Topics: merchant updates

Buy Online, Pick Up In-Store Trend

Posted by Ryan Atkinson on Mar 17, 2017 9:41:45 AM

The shift in consumer spending to the online channel has been steady in recent years. For brick-and-mortar independent bicycle retailers, this means providing online shopping as an option for consumers is almost a requirement to maintain or grow local market share.

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Topics: merchant updates

March Library Content Is Now Available!

Posted by Ryan Atkinson on Mar 3, 2017 3:48:29 PM

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Spring is on the horizon! We’ve had a busy and productive winter during which we introduced significant enhancements to our Merchant Admin and our 2017 Marketing Packages. Now we’re ready to help you kick off the season right with fresh, relevant marketing assets.

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Topics: merchant updates