SmartEtailing Blog

December Bike Shop Marketing Content Available

Posted by Ashley Rosonke on Nov 28, 2017 5:11:49 PM

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The holidays are here and your customers are ready to shop. Take advantage of the busiest shopping season of the year with these great marketing materials. As the holidays rapidly approach, capture the attention of the last minute shopper by promoting gift cards and stocking stuffers. This is also a great time to promote fit services.

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Topics: Marketing

Consumer Product Reviews on SmartEtailing

Posted by Jon Jeffress on Nov 6, 2017 10:15:27 AM

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SmartEtailing is pleased to announce that we have renewed our integration with industry leader PowerReviews to provide local and syndicated product reviews on qualifying SmartEtailing websites.

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Topics: Websites, Client Updates, Marketing

November Bike Shop Marketing Content Available

Posted by Ashley Rosonke on Nov 2, 2017 5:53:58 PM

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The cold weather is settling in. In some places, snow has already begun to fall. Get your customers thinking warm thoughts by showcasing winter gear, including insulated gloves, layers, and outerwear. Now is also the time to promote indoor trainers and in-store training events to keep people engaged all year long. 

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Topics: Marketing

Collecting Customer Contact Information is Critical

Posted by Ryan Atkinson on Oct 19, 2017 10:27:40 AM

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What would it mean to your business if a quarter of your customers spent $50 more with you every year? It could be huge, right? For a million dollar bike shop with 1,500 shoppers in a year that could be an extra $20,000 in sales.

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Topics: Marketing

Meet The Marketing Team

Posted by Ashley Rosonke on Oct 16, 2017 9:12:35 AM

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Keeping up with marketing and web maintenance can be a huge strain on your time and resources. That’s why Smartetailing offers its marketing services to independent bicycle retailers. By using our services you can leverage our team of marketing professionals at a fraction of the cost of having an inhouse team.

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Topics: Client Updates, Marketing

Be The Expert On Local Rides

Posted by Ryan Atkinson on Oct 16, 2017 8:42:48 AM

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Be the local expert. Helping riders in your area enjoy the experience of riding is a cornerstone of a successful modern independent bicycle retailer’s business plan. When you help cyclists in your area find places to ride, you become a trusted resource in your community.

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Topics: Websites, Bicycle Retail Insights, Client Updates, Marketing

Responsive Templates Coming Soon!

Posted by Ryan Atkinson on Jan 18, 2017 3:19:32 PM

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In the coming weeks, we will begin rolling out key updates to the SmartEtailing platform that pave the way for making responsive templates available to all clients. These updates will include a new merchant admin, as well as responsive templates that you can choose from to build your updated website. Last fall, Ryan wrote a great blog post about what a responsive website is, along with some answers to frequently asked questions.

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Topics: Client Updates, Marketing

Basic Navigation For Your Bike Shop Website

Posted by David Wert on Jan 21, 2016 3:55:03 PM

When customers visit your bike shop website, you want it to expertly direct them to the right services and products, the same way you do in person in your store. You do this with smart top-level navigation on every page on your website. Here are some great basic tips to help optimize your navigation and your customers' online shopping experience.

Top-level navigation should reflect the store's competitive advantage and other elements that are important to the store's brand. If the service department is a big part of what the store is all about, make sure to feature it in top-level navigation. In most cases, your products should be a major part of top-level navigation, which means you need to provide clear links to the catalog.

But, this does not mean providing links to a landing page(s) with only the logos of the brands you carry or even worse those brands' websites. Because, just like consumers come into your physical store to see merchandise, they go to your websites expecting to see specific products and inventory information.

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Topics: Websites, Marketing

3 Great Ways to Build Your Bike Shop Brand!

Posted by David Wert on Oct 21, 2015 8:39:20 AM

Before we get into branding tips for bike shops let's start with a definition of branding from Entrepreneur dot-com:

"Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitor's. Your brand is derived from who you are, who you want to be and who people perceive you to be."

Customers interact with stores through touch points. Some of these touch points are inside physical stores but quite a few of them exist out in the wild. If a customer has a conversation with a shop employee at a local race about getting their bike repaired that's an example of a touch point. Social media is an important touch point for most people these days. Email marketing and traditional marketing are also touch points for a store’s brand. Touch points give retailers brief and valuable opportunities to build their brand.

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Topics: Websites, Bicycle Retail Insights, Marketing

5 Ways To Increase Holiday Sales With Your Website

Posted by Ryan Atkinson on Oct 8, 2015 8:40:00 AM

 

1. Link your POS System to your website.

71% of consumers expect to see in-store inventory online according to a recent study by Forrester Research. Linking your POS System and website together saves precious staff resources and provides the shopping experience consumers expect.

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Topics: Websites, Marketing