SmartEtailing Blog

Collecting Customer Contact Information is Critical

Posted by Ryan Atkinson on Oct 19, 2017 10:27:40 AM

SE_BlogPost_CollectingEmail17_600x400-2.jpg

What would it mean to your business if a quarter of your customers spent $50 more with you every year? It could be huge, right? For a million dollar bike shop with 1,500 shoppers in a year that could be an extra $20,000 in sales.

Read More

Topics: Marketing

Meet The Marketing Team

Posted by Ashley Rosonke on Oct 16, 2017 9:12:35 AM

SE_BlogPost_SSL17_600x400.jpg

Keeping up with marketing and web maintenance can be a huge strain on your time and resources. That’s why Smartetailing offers it’s marketing services to independent bicycle retailers. By using our services you can leverage our team of marketing professionals at a fraction of the cost of having an inhouse team.

Read More

Topics: Client Updates, Marketing

Be The Expert On Local Rides

Posted by Ryan Atkinson on Oct 16, 2017 8:42:48 AM

SE_BLOG_Blackriver_600x400.jpg

Be the local expert. Helping riders in your area enjoy the experience of riding is a cornerstone of a successful modern independent bicycle retailer’s business plan. When you help cyclists in your area find places to ride, you become a trusted resource in your community.

Read More

Topics: Websites, Bicycle Retail Insights, Client Updates, Marketing

Responsive Templates Coming Soon!

Posted by Ryan Atkinson on Jan 18, 2017 3:19:32 PM

Screen Shot 2017-01-13 at 10.31.20.png

In the coming weeks, we will begin rolling out key updates to the SmartEtailing platform that pave the way for making responsive templates available to all clients. These updates will include a new merchant admin, as well as responsive templates that you can choose from to build your updated website. Last fall, Ryan wrote a great blog post about what a responsive website is, along with some answers to frequently asked questions.

Read More

Topics: Client Updates, Marketing

Basic Navigation For Your Bike Shop Website

Posted by David Wert on Jan 21, 2016 3:55:03 PM

When customers visit your bike shop website, you want it to expertly direct them to the right services and products, the same way you do in person in your store. You do this with smart top-level navigation on every page on your website. Here are some great basic tips to help optimize your navigation and your customers' online shopping experience.

Top-level navigation should reflect the store's competitive advantage and other elements that are important to the store's brand. If the service department is a big part of what the store is all about, make sure to feature it in top-level navigation. In most cases, your products should be a major part of top-level navigation, which means you need to provide clear links to the catalog.

But, this does not mean providing links to a landing page(s) with only the logos of the brands you carry or even worse those brands' websites. Because, just like consumers come into your physical store to see merchandise, they go to your websites expecting to see specific products and inventory information.

Read More

Topics: Websites, Marketing

3 Great Ways to Build Your Bike Shop Brand!

Posted by David Wert on Oct 21, 2015 8:39:20 AM

Before we get into branding tips for bike shops let's start with a definition of branding from Entrepreneur dot-com:

"Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitor's. Your brand is derived from who you are, who you want to be and who people perceive you to be."

Customers interact with stores through touch points. Some of these touch points are inside physical stores but quite a few of them exist out in the wild. If a customer has a conversation with a shop employee at a local race about getting their bike repaired that's an example of a touch point. Social media is an important touch point for most people these days. Email marketing and traditional marketing are also touch points for a store’s brand. Touch points give retailers brief and valuable opportunities to build their brand.

Read More

Topics: Websites, Bicycle Retail Insights, Marketing

5 Ways To Increase Holiday Sales With Your Website

Posted by Ryan Atkinson on Oct 8, 2015 8:40:00 AM

 

1. Link your POS System to your website.

71% of consumers expect to see in-store inventory online according to a recent study by Forrester Research. Linking your POS System and website together saves precious staff resources and provides the shopping experience consumers expect.

Read More

Topics: Websites, Marketing

INSTAGRAM YOUR WAY INTO YOUR CUSTOMERS’ HEARTS

Posted by David Wert on Sep 30, 2015 10:45:20 AM

Earlier this year, Instagram announced they’d surpassed over 300 million users. More than 70 million photos and videos are shared, generating over 2.5 million “likes”…every day. For many businesses, this social media channel is overlooked in favor of Facebook or Pinterest, but with numbers like that, it’s easy to see why engaging fans, customers—even the brands you work with—is an important part of your marketing and branding strategy.

Read More

Topics: Bicycle Retail Insights, Marketing

Selling Stuff Isn't Always About Selling Stuff

Posted by Ryan Atkinson on Feb 18, 2015 6:00:52 PM

By Dan CavallariYep, we're all here to sell stuff. We've got to make a living, after all, so if there's a way to increase sales, why not try it? Well, here's something to remember when you're thinking about merchandising, revamping your website, or even talking to a customer on the phone: selling stuff isn't always about selling stuff! Building a rapport with your client is far more important, and it's vital that you understand what motivates your customers to come into your shop day after day. A customer is good; a customer who comes back is better, so when you're thinking about ways to boost your sales, try thinking about ways to build relationships.

Read More

Topics: Websites, Marketing

Your Store Is Unique. Your Website Can Be Too!

Posted by Ryan Atkinson on Feb 6, 2015 11:43:27 AM

You want the look of your website to reflect your brand and the type of experience customers can expect when they walk into your store. That’s exactly what SmartEtailing can help you achieve.

Read More

Topics: Websites, Marketing