SmartEtailing Blog

Your Store Is Unique. Your Website Can Be Too!

Posted by SmartEtailing on Feb 6, 2015 11:43:27 AM

You want the look of your website to reflect your brand and the type of experience customers can expect when they walk into your store. That’s exactly what SmartEtailing can help you achieve.

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Topics: website improvement, design tips

Searchers versus Navigators

Posted by SmartEtailing on Nov 15, 2014 5:19:00 PM

No matter how you attempt to reach your market, it helps to know your audience. How do they consume information? How do they search? How do they browse and shop? If you think about it, you’re probably considering similar factors as you merchandise and manage your physical location. The way you arrange end caps, displays, check out and service are all meant to enhance how your customers see your store in hopes of increasing sales. Consider similar thinking when creating and managing your electronic presence too. For instance, once someone arrives on your website, will they be able to find useful information in the way they expect to find it? It seems there are two main types of website visitors: searchers and navigators.

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Topics: website improvement, design tips