SmartEtailing Blog

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Posted by Bryan Smith on Jan 23, 2017 10:00:00 PM


SmartEtailing and the National Bicycle Dealers Association have partnered to create digital marketing assets to support the NBDA's Buy Where You Ride campaign. The program encourages online shoppers to support their local bike shop and their community with a new logo and messaging.

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Topics: bicycle retail marketing, building better bike shops, merchant updates


Posted by David Wert on Sep 30, 2015 10:38:03 AM

For many IBDs, July is one of the highest volume sales months of the year and with a little extra effort, retailers can use simple digital marketing to push those numbers up even higher. If your store already has a strong community to reach out to (email lists, social followers, etc.), targeting this group of customers can be done with little to no additional expenditure. Also, marketing to existing customers can pay big dividends. These are people that have already shown interest in your products and brand. They are more likely to act on your promotions and are more cost effective to reach.

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Topics: bicycle retail marketing, building better bike shops