For many IBDs, July is one of the highest volume sales months of the year and with a little extra effort, retailers can use simple digital marketing to push those numbers up even higher. If your store already has a strong community to reach out to (email lists, social followers, etc.), targeting this group of customers can be done with little to no additional expenditure. Also, marketing to existing customers can pay big dividends. These are people that have already shown interest in your products and brand. They are more likely to act on your promotions and are more cost effective to reach.