SmartEtailing Blog

Summer Direct Mail

Posted by Ryan Atkinson on Jun 14, 2017 9:32:50 AM

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Summer is the perfect time to send direct mail from SmartEtailing. Your customers are out riding and making decisions about their new gear. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: bicycle retail marketing, merchant updates

June Library Content is Now Available!

Posted by Ryan Atkinson on May 23, 2017 11:43:13 AM

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Summer is officially here! School’s out and the roads are calling. Now is the time to get out and ride. Reach your customers by getting them equipped to answer the call of the road. Two very exciting holidays reside in June: Father’s Day and National Donut Day. Both are great opportunities for bicycle-related gift giving (and delicious celebration).

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Topics: bicycle retail marketing, merchant updates

May Library Content Is Now Available!

Posted by Ryan Atkinson on Apr 27, 2017 4:41:43 PM

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Our favorite month of the year has arrived - National Bike Month! May is packed with local and national cycling-centric events, including National Bike to Work Week and Bike to Work Day, giving you many opportunities to reach both new riders and dedicated commuters. 

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Topics: bicycle retail marketing, merchant updates

April Update On Responsive Websites

Posted by Ryan Atkinson on Apr 7, 2017 11:59:15 AM

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As the first quarter wraps up, we want to give you an update on the status of responsive SmartEtailing templates. Updating our template infrastructure has been our major software development initiative for the last year and we know that this innovation will have a positive impact on your business.

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Topics: website improvement, bicycle retail marketing, merchant updates

Win New Customers & Increase Loyalty

Posted by Ryan Atkinson on Apr 3, 2017 7:47:41 PM

Bike Shop Direct Mail From SmartEtailing

All of the marketing that we do at SmartEtailing fundamentally falls into two buckets; prospect marketing and loyalty marketing. There are a number of tools to support each marketing objective. Over time, our team and clients have learned that direct mail can play an important role in each.

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Topics: bicycle retail marketing, merchant updates, direct mail

8 Reasons Direct Mail Succeeds in a Digital Age

Posted by Ryan Atkinson on Feb 13, 2017 7:00:00 AM

SmartEtailing Direct Mail Spring 2017

The longer we are in business, the more retailers we talk to for the first time about direct mail. Many of these retailers, both large and small, have written off direct mail as a thing of the past and haven't used the tool in recent budget years. But today we can show results. We have proven our ability to generate ROI returns upwards of 1000% with our best and most consistent customers. We've proven that we're able to deliver up to 40% of customer traffic during a sale period. It's not surprising that after seeing the data, many customers come back year after year to execute direct mail campaigns.

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Topics: bicycle retail marketing

Win The Spring With Direct Mail

Posted by Ryan Atkinson on Feb 6, 2017 10:00:00 PM

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Compete for growth this spring with direct mail from SmartEtailing. As the weather improves and business picks up, we want to help you maximize your sales. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: bicycle retail marketing, merchant updates

Join us at Frostbike!

Posted by Ryan Atkinson on Jan 5, 2017 11:43:05 AM

Find us at Frostbike!

2017 has arrived and SmartEtailing is hitting the ground running at Frostbike ! We've had a busy and productive fall season after the merger with Harvest. For 2017, we're making improvements that will make our services easier to use and more valuable to your business. Here is a quick review of what we'll be able to discuss at Frostbike. 

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Topics: bicycle retail marketing, merchant updates

Brian Rawlings Featured in Bicycle Retailer

Posted by Ryan Atkinson on Dec 21, 2016 12:29:51 PM

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SmartEtailing's Business Account Executive Brian Rawlings featured in Bicycle Retailer's December 2016 print issue. In the feature, Brian notes that "Differentiation is important for local bike shops". The full text of the feature is reposted below with permission from Bicycle Retailer.

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Topics: bicycle retail marketing, merchant updates

Updates to Marketing Services for 2017

Posted by Ryan Atkinson on Dec 9, 2016 1:10:29 PM

For 2017, our bike shop marketing services have been updated to offer a range of options, from essential website maintenance to advanced search engine optimization. Read more to learn how this relates to your business, we're excited to help you meet your business goals.

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Topics: bicycle retail marketing