SmartEtailing Blog

Essential & Deluxe Marketing Blog

Posted by Ryan Atkinson on Aug 2, 2017 5:17:12 PM

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Trying to run a successful shop and maintain great customer relationships while keeping up with the newest online trends is hard. Spending time on the computer keeping up with Google updates and designing graphics for your website is probably not your highest priority. You should be focusing on what you do best and the thing that nobody else can do for you - running your business.
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Topics: bicycle retail marketing, merchant updates

August Library Content Is Now Available!

Posted by Ryan Atkinson on Jul 28, 2017 5:36:39 PM

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Summer is winding down. Labor Day is just around the corner and school will be starting up again soon. Take this opportunity to feature commuter bikes for those going to college and children's bikes for those in K-12.

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Topics: bicycle retail marketing, merchant updates

July Library Content Is Now Available!

Posted by Ryan Atkinson on Jun 29, 2017 1:17:20 PM

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We’re now in the middle of summer fun. As the heat rises, your customers could use some encouragement to keep riding. Show off your summer specific apparel and accessories to keep your customers hydrated and cool. As your customers head to the hills for cooler weather, make sure they get the right ride for their adventurers. 

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Topics: bicycle retail marketing, merchant updates

June Update on Responsive Websites

Posted by Ryan Atkinson on Jun 27, 2017 6:42:26 PM

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In April, I shared that SmartEtailing was on schedule to have responsive websites ready for installation before June. While we have achieved the majority of our goals and there are a number of beta sites functioning well in the market, we are not ready to begin our broad release. We have revised our delivery timeline to August.

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Topics: website improvement, bicycle retail marketing, merchant updates

Summer Direct Mail

Posted by Ryan Atkinson on Jun 14, 2017 9:32:50 AM

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Summer is the perfect time to send direct mail from SmartEtailing. Your customers are out riding and making decisions about their new gear. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: bicycle retail marketing, merchant updates

June Library Content is Now Available!

Posted by Ryan Atkinson on May 23, 2017 11:43:13 AM

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Summer is officially here! School’s out and the roads are calling. Now is the time to get out and ride. Reach your customers by getting them equipped to answer the call of the road. Two very exciting holidays reside in June: Father’s Day and National Donut Day. Both are great opportunities for bicycle-related gift giving (and delicious celebration).

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Topics: bicycle retail marketing, merchant updates

May Library Content Is Now Available!

Posted by Ryan Atkinson on Apr 27, 2017 4:41:43 PM

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Our favorite month of the year has arrived - National Bike Month! May is packed with local and national cycling-centric events, including National Bike to Work Week and Bike to Work Day, giving you many opportunities to reach both new riders and dedicated commuters. 

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Topics: bicycle retail marketing, merchant updates

April Update On Responsive Websites

Posted by Ryan Atkinson on Apr 7, 2017 11:59:15 AM

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As the first quarter wraps up, we want to give you an update on the status of responsive SmartEtailing templates. Updating our template infrastructure has been our major software development initiative for the last year and we know that this innovation will have a positive impact on your business.

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Topics: website improvement, bicycle retail marketing, merchant updates

Win New Customers & Increase Loyalty

Posted by Ryan Atkinson on Apr 3, 2017 7:47:41 PM

Bike Shop Direct Mail From SmartEtailing

All of the marketing that we do at SmartEtailing fundamentally falls into two buckets; prospect marketing and loyalty marketing. There are a number of tools to support each marketing objective. Over time, our team and clients have learned that direct mail can play an important role in each.

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Topics: bicycle retail marketing, merchant updates, direct mail

8 Reasons Direct Mail Succeeds in a Digital Age

Posted by Ryan Atkinson on Feb 13, 2017 7:00:00 AM

SmartEtailing Direct Mail Spring 2017

The longer we are in business, the more retailers we talk to for the first time about direct mail. Many of these retailers, both large and small, have written off direct mail as a thing of the past and haven't used the tool in recent budget years. But today we can show results. We have proven our ability to generate ROI returns upwards of 1000% with our best and most consistent customers. We've proven that we're able to deliver up to 40% of customer traffic during a sale period. It's not surprising that after seeing the data, many customers come back year after year to execute direct mail campaigns.

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Topics: bicycle retail marketing