SmartEtailing Blog

Be The Expert On Local Rides

Posted by Ryan Atkinson on Oct 16, 2017 8:42:48 AM

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Be the local expert. Helping riders in your area enjoy the experience of riding is a cornerstone of a successful modern independent bicycle retailer’s business plan. When you help cyclists in your area find places to ride, you become a trusted resource in your community.

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Topics: Websites, Bicycle Retail Insights, Client Updates, Marketing

October Library Content Is Now Available!

Posted by Ashley Rosonke on Oct 2, 2017 8:23:00 AM

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Fall is here and weather has cooled off quite a bit. But this hasn’t stopped people from riding. Capture the attention of the year around cyclist with these marketing materials. October is a great time to showcase fall gear and apparel as well as all weather bicycles, like fat bikes.

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Topics: Bicycle Retail Insights, Client Updates

September Library Content Is Now Available!

Posted by Ashley Rosonke on Aug 31, 2017 11:49:01 PM

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School has started and the colors are beginning to change, but the great riding has just begun. Encourage your customers to keep riding and extend their season until snowfall and beyond. Highlight off-road bikes, fall apparel, and so much more to keep them coming through the door.

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Topics: Bicycle Retail Insights, Client Updates

Essential & Deluxe Marketing Blog

Posted by Ryan Atkinson on Aug 2, 2017 5:17:12 PM

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Trying to run a successful shop and maintain great customer relationships while keeping up with the newest online trends is hard. Spending time on the computer keeping up with Google updates and designing graphics for your website is probably not your highest priority. You should be focusing on what you do best and the thing that nobody else can do for you - running your business.
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Topics: Bicycle Retail Insights, Client Updates

August Library Content Is Now Available!

Posted by Ryan Atkinson on Jul 28, 2017 5:36:39 PM

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Summer is winding down. Labor Day is just around the corner and school will be starting up again soon. Take this opportunity to feature commuter bikes for those going to college and children's bikes for those in K-12.

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Topics: Bicycle Retail Insights, Client Updates

July Library Content Is Now Available!

Posted by Ryan Atkinson on Jun 29, 2017 1:17:20 PM

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We’re now in the middle of summer fun. As the heat rises, your customers could use some encouragement to keep riding. Show off your summer specific apparel and accessories to keep your customers hydrated and cool. As your customers head to the hills for cooler weather, make sure they get the right ride for their adventurers. 

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Topics: Bicycle Retail Insights, Client Updates

June Update on Responsive Websites

Posted by Ryan Atkinson on Jun 27, 2017 6:42:26 PM

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In April, I shared that SmartEtailing was on schedule to have responsive websites ready for installation before June. While we have achieved the majority of our goals and there are a number of beta sites functioning well in the market, we are not ready to begin our broad release. We have revised our delivery timeline to August.

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Topics: Websites, Bicycle Retail Insights, Client Updates

Summer Direct Mail

Posted by Ryan Atkinson on Jun 14, 2017 9:32:50 AM

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Summer is the perfect time to send direct mail from SmartEtailing. Your customers are out riding and making decisions about their new gear. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: Bicycle Retail Insights, Client Updates

June Library Content is Now Available!

Posted by Ryan Atkinson on May 23, 2017 11:43:13 AM

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Summer is officially here! School’s out and the roads are calling. Now is the time to get out and ride. Reach your customers by getting them equipped to answer the call of the road. Two very exciting holidays reside in June: Father’s Day and National Donut Day. Both are great opportunities for bicycle-related gift giving (and delicious celebration).

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Topics: Bicycle Retail Insights, Client Updates

May Library Content Is Now Available!

Posted by Ryan Atkinson on Apr 27, 2017 4:41:43 PM

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Our favorite month of the year has arrived - National Bike Month! May is packed with local and national cycling-centric events, including National Bike to Work Week and Bike to Work Day, giving you many opportunities to reach both new riders and dedicated commuters. 

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Topics: Bicycle Retail Insights, Client Updates