Workstand Blog

September 2019 Free Marketing Content

By Lindsay Zautke

SE_EMAIL_SeptUpdate19_670x445Temps are changing which means it is time to start merchandizing your store with your fall gear. We have prepared several designs to help outfit your website with the turning of the seasons. We have new content for fall apparel, lights, and mountain bikes. Be sure to check out the branded content we have from Saris, Specialized, and Trek.

These marketing materials are designed to drive sales online and in-store. Don't see marketing materials for the product categories you want to promote? Reach out to our support team, or your marketing account representative, and they would love to help you get what you need to increase sales online and in store.


Screenshot 2019-08-15 14.15.14Fall Apparel

Get your customers ready for cooler weather by introducing your selection of fall apparel. Fall apparel allows your customers to extend their riding season beyond summer, ensuring that they'll be in need of your services longer.


Can be found in the Page Library under Products > Apparel > Fall Apparel


Screenshot 2019-08-15 14.13.37Lights - Visibility

Fall means shorter days and gloomy weather. Help your customers stay safe with front and rear lights. This marketing material points out the value of running lights day or night.


Can be found in the Page Library under Products > Gear > Lights - Visibility


Screenshot 2019-08-15 14.11.41Mountain Bikes

Encourage your customers to ride hard and clear out some 2019 inventory at the same time. These marketing assets compares mountain bike styles to help your customer pick the bike that’s right for them.

Can be found in the Page Library under Products > Bicycles > Mountain Bikes


Screenshot 2019-08-15 14.32.58Branded Content

Here at SmartEtailing we have close relationships with most brands across the cycling industry. We work closely with brands and suppliers to get content to promote new products, cool technology, and much more! 

Can be found in the Page Library under Products > Bicycles > Specialized Enduro

Can be found in the Page Library under Products > Bicycles > Specialized Epic Hardtail

Can be found in the Page Library under Products > Bicycles > Trek Domane

Can be found in the Page Library under Sales and Promotions > Saris End of Summer Sale


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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