“We want to be an excellent bike retailer, period. We don’t want to draw lines between the different channels and offer different experiences. We want to offer a seamless experience across our brand and company,” Kegel said. “We’re not there yet, and I don’t think we can do it on our own. I’m glad to have SmartEtailing as a partner.”
As you learned in earlier posts, SmartEtailing was built from the ground up by an in-house software development team. The application was purpose-built exclusively to serve bicycle retailers which make it a truly unique experience.
The company still builds and maintains this proprietary software, but has
SmartEtailing continually reinvents itself while holding true to the core values and original vision that the co-founders dreamed up in 1999. Many of the original retailers who funded the startup are still clients
Connecting bike shops
During the 20 years since SmartEtailing’s founding, the bike industry has experienced monumental change. There was no guarantee that Mark and Barry’s vision would endure. But it did endure and even thrived.
SmartEtailing continues to innovate and grow. Today the company works in some way with nearly half of all local bike shops in the United States while also offering important connectivity between those bike shops and their partner suppliers.
At all levels of the