SmartEtailing Blog

March News & Notes

By Ryan Atkinson

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Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Here are the February updates of what our crew has been working on. 

Online Shopping Behavior

How do consumers make purchasing decisions today? Simple. First, they gather information through online research and social media before they zero in on any potential seller of a product. When the customer arrives at their chosen seller, they can then be swayed through "related items" or "customers also viewed" online features. Read more in this blog post

Marketing Updates

Free Marketing Asset Additions

Our marketing team is working directly with major brands to bring you relevant, rich content to help make your website stand out. We also create a handful of new seasonal topics that are ready to install on your website. New homepage highlights and landing pages are always in the works. Recently, we've added the following new content to the marketing Library.

  • Promote Trade-Ins | New responsive homepage highlights available. 
  • March Seasonal Topics | Daylight Saving Time, Spring Tune-ups, & more!
How do you add marketing materials to your site?
You can access all of our free brand and product marketing assets using the steps below:
  • Landing pages can be found in the Content Manager. Import the page to your Library and activate it. Page Editor > Page Library 
  • Homepage highlights can be found in the Content Manager. Import the highlight to your Library and activate it. Be sure to link the homepage highlight to a landing page.  
    Home Page Highlights > Highlight Library

Need help installing new content? Please reach out to our support team for assistance. 

Content Updates

Brands with Recent Additions to the Catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. Stay current with newly available and upcoming brands on the home page Update Center in the back end of your SmartEtailing website.

In the last 30 days, we have entered new 2018 content from the following brands and more.

    • Sunlite
    • Raleigh
    • Raleigh Electric
    • Mavic
    • Bianchi
    • IZIP
    • Delta
    • Kool-Stop
    • CamelBak
    • Yakima
    • Tri-Flow
    • CatEye
    • Campagnolo
    • Wilier Triestina
    • Sidi
    • Giordana
    • 3G Bikes
    • Parlee Cycles
  • Panaracer
  • Strider
  • Origin8
  • Genuine Innovations
  • Wald
  • Smith Optics
  • Premium Products
  • Ergon
  • Del Sol
  • TerraTrike
  • Teravail
  • Eastern Bikes
  • Clif
  • Arkel
  • Garmin
  • Selle SMP
  • SQlab
  • Fyxation

Client Services Updates

Protect Yourself From Fraud 

Read one of our recent blog posts about new trends around fraud. Online fraud affected 2.32% of U.S. orders in 2017. SmartEtailing is committed to helping retailers keep their sites healthy. We are actively developing tools with which to more readily detect fraudulent orders and activity.

Every Client Now Has Responsive Tool Access

All SmartEtailing clients now have access to the responsive website toolset. What does that mean? It means you are one step closer to having a responsive website. We can migrate your website for you or you can choose to do it yourself. Want more information? Click here to learn more & get started. 
 

Topics: Client Updates

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