Summer is finally here. School's out and the days are longer, which means more people out riding. We've created some marketing materials to focus on major June events, graduation, Father's Day, and summer break. This is also a good time to remerchandise your homepage. Keep your highlights and call outs focused on summer riding essentials. Find these and other assets in the Page Library located in the Page Editor.
These marketing materials are designed to drive sales online and in-store. Don't see marketing materials for the product categories you want to promote? Reach out our support team, or your marketing account representative, and they would love to help you get what you need to increase sales online and in store.
Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.
Step One: Find Your Content
To access the new responsive highlights, go to Content Manager > Page Editor and click the “Page Library” tab.
Step Two: Import Your Page
Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.
Step Three: Add the Highlight to Your Home Page
Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.
Gifts for Grads
It’s graduation season. The average person spends $100 per graduation gift. When paired with special financing, bikes make for excellent group-funded gifts from families and friends.
Can be found in the Page Library under Holidays > Gifts for Grads
Father’s Day is an ever-growing consumer holiday. Turn the gift conversation from ties and mugs to something your customers can get excited about, bicycle gear to keep them adventuring longer.
Can be found in the Page Library under Holidays > Father's Day
With the school year coming to a close, promote kids' bikes to parents looking to get their kids outside more. Included in this content is a short blurb about the benefits of buying a kids bike at a local retailer versus a big box retailer.
Can be found in the Page Library under Products > Bicycles > Kids' Bikes - School's Out