Workstand Blog

June Library Content Is Now Available

By Andrew Smith

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June is the first month of summer. That means graduations and summer vacations. We have you covered with new marketing materials to help you bring in summer traffic for these big milestones. We also have assets ready for the big July holidays, Independence Day and Canada Day.

The summer is a perfect time to market bikes for all styles of riding and stages of life. From kids to adults, more people ride this season than any other time of the year. Plan group rides and other events for the summer to take advantage of your customers' desire to get outside.

School's Out

Summer Riding With Kids

Help parents make this summer one to remember by showcasing your selection of kids' bikes. Little riders often need helmets and other safety gear, as well as an upgrade next summer.


Bike Rentals

Rentals

Summer is a busy time for travel. Feature your bike rental services to get the attention of visiting riders. Maximize this marketing material by having a rental referrals program or other special to get more people riding.


Fresh Gear

Stay Cool

Use this marketing material to bring attention to your selection of summer apparel to help your customer stay cool during their summer rides. This would also be a good time to promote hydration products like water bottles and water packs.


Independence Day

Independence Day

National holidays are a great time to promote products because people are looking for ways to spend their time off. Use this marketing material to promote bicycles. clothing, group rides, and more.


Topics: Marketing

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