Bike shop owner's resource for
websites, marketing, and technology.

January Bike Shop Marketing Content Available

By Ashley Rosonke

SE_EMAIL_JanUpdate18_600x400.jpg

It's a new year! Kick off 2018 with a bang. This month we have marketing materials to help you capitalize on the post-holiday season. This month is also the time for new beginnings, many of your customers are making fitness goals and resolutions. Encourage their journey by promoting sales on bikes, clothing, and gear focused on your fitness conscious customers.

This is also a great time to entice gift card receivers to use their cards. Most gift card users end up spending more than the gifted amount. Use this opportunity to increase the amount per transaction and make new lifetime customers.

 
SE_EMAIL_JanUpdate18_sub200-1.jpg 
 
It’s goal setting season. Use this soft-sell marketing piece to encourage your customers to get out and ride more and to buy what they need from you. The landing page allows you to curate the best selection for your customers.
New Year's Landing Page
 
 
 SE_EMAIL_JanUpdate18_sub200-3.jpg
 
Show off your more versatile bikes, like fat bikes and cyclocross frames, with this winter focused marketing piece. These are essentially all-season bikes and will keep your customers coming in all year long for services and gear.
Winter Bikes Landing Page
 
 
 SE_EMAIL_JanUpdate18_sub200-2.jpg
 
Don't let the cold weather stop your customers from riding. Showcase the apparel they need to make the most of their winter rides. This is a great opportunity to upsell apparel as a layered set.
Cold Weather Clothing
 
 
 SE_EMAIL_JanUpdate18_sub200-4.jpg
 
Give gift card receivers a little nudge. Gift card users are more likely to bypass the sales rack and impulse buy, often spending more than the gifted amount. Using this marketing piece to offer some friendly advice.
Gift Card Reminder
 

 

Topics: Marketing

Comments

Stay in Touch

Subscribe to our email newsletter

Recent Posts